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The Bugatti Veyron SS costs approximately $2.7M. That's about the top of the price range for new-production road cars. Owning and operating a world-class race car costs more and tends to be budgeted as a lifecycle rather than a one-time purchase.

I'm sure someone else can come up with witty analogies for apps, but I think the model holds. Outsourcing the development of an app costs as much as a car, for some value of car. You get what you pay for, and the things that cost a lot at the high end aren't immediately obvious to people not in the business.




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