Say it loud: automation is exponential leverage. Without it, you are a slave to linear improvements in productivity. Happily, startups are particularly unsaddled with the intransigent obstacles to automation. Apply to all areas of the business.
> if you did it twice, it's time to start automating
Amazing how many developers, who spend all day writing code so computers can automate repetitive tasks for other people, don't think to automate their own jobs.
