Google pulling plug on radio advertising service

[nickb]

http://www.mercurynews.com/breakingnews/ci_11689707

[tsally]

Did anyone else not know that Google did radio advertising?

[nickb → tsally]

When they purchased DMarc Broadcasting few years back for something like $100M, it was a pretty big deal. Some were calling for anti-trust investigations even then.

But like some other Google acquisitions, this one didn't work out that well.

[rozim → nickb]

Good memory - I thought it was higher.

http://www.google.com/press/pressrel/dmarc.html

102M up front then payments of up to 1.1B(!) over 3 years.

[Aleran → tsally]

I knew only because I live in Irvine, CA where Google does their radio advertising out of. They've invited us (UCI) over occasionally to talk about it.

I now wonder if Google will be closing that office...