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they are more like a showcase places, then real stores. In SF, the sony metreon gets a lot of traffic, and most tourists in the area at some point end up there. You can kill time, playing some playstation, or something, but I don't see many people buying there. (prices are not cheap). It just serves more as marking and branding than for real sales purposes.

Just like a lot of stores in 5th avenue in NYC loose money, as the rent is so expensive, but the companies believe it is worth it, as it is crucial for a luxury goods company to have their wares displayed at luxury road.

It is all about perception and marketing. With the economy going down though, that might change.




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