Note that a lawyer referral service is defined as: "'Lawyer Referral Service' means an individual,
partnership, corporation, association, or any other
entity, or a service or agency of an entity, which
operates for the direct or indirect purpose of referring
potential clients to lawyers, whether or not the term
'referral service' is used."
I imagine other states have similar licensing requirements.
My understanding is that the company does not need to register as a referral service, in the same way that Yelp or the Yellow Pages are also not referral services. We're making a point not to recommend any particular lawyers so as not to qualify as the type of service we would need to register for.
http://rules.calbar.ca.gov/LinkClick.aspx?fileticket=mKEKxX4... [pdf]
Note that a lawyer referral service is defined as: "'Lawyer Referral Service' means an individual, partnership, corporation, association, or any other entity, or a service or agency of an entity, which operates for the direct or indirect purpose of referring potential clients to lawyers, whether or not the term 'referral service' is used."
I imagine other states have similar licensing requirements.