This amounts to "good will" on the part of the potential customers to keep Twitter alive. I doubt we'll see any ROI calculations.
Twitter is just a feature of an information system and that feature can be implemented easily on a company by company basis and incorporated as an RSS feed or whatever.
Any other use would only be considered advertising and that is difficult to quantify and internet advertising isn't doing so well at the moment...
Twitter is just a feature of an information system and that feature can be implemented easily on a company by company basis and incorporated as an RSS feed or whatever.
Any other use would only be considered advertising and that is difficult to quantify and internet advertising isn't doing so well at the moment...