I think a distinction must be made among users between individuals and brands. Individuals and their 'likes' are still valuable to Facebook, but brands and their Fan presence are not. I don't see anything wrong with asking brands to bring something to the table in order to use Facebook's infrastructure as a broadcast alternative to Twitter.
If Mark Cuban was using the Mavs fan page as an advertising platform, he should be willing to pay as long as it provides enough value. Otherwise, go ahead and move to MySpace or Tumblr. Facebook probably won't miss the traffic.
If Mark Cuban was using the Mavs fan page as an advertising platform, he should be willing to pay as long as it provides enough value. Otherwise, go ahead and move to MySpace or Tumblr. Facebook probably won't miss the traffic.