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CEO Craig Zucker on the Demise of Buckyballs (wired.com)
71 points by dsr12 on Nov 4, 2012 | hide | past | favorite | 96 comments



Zucker is being a little misleading about this. His firm did indeed have a long relationship with the CPSC, and throughout that relationship, no matter what their firm did to mitigate the risks their magnets had to children, reports of life threatening injuries not only continued but increased. The CPSC didn't kill their product for sport; they acted based on the empirical evidence.

You'd wonder, reading this article, what problem CPSC had with a simple magnetic toy set. After all, nowhere in this article do the words "surgery" or "intestinal perforation" occur. The problem is simple. A child can swallow a penny, or even a nail(!), and the ER doctors will send them home to wait for it to pass. But if you happen to swallow two tiny rare earth magnets, what can happen is that they latch together on opposing sides of loops of small intestine, gradually digging their way through the tissue and spilling gut bacteria into the abdominal cavity, which results in sepsis.

"[W]hen these high-­‐powered magnets are swallowed, endoscopic or surgical intervention is required in nearly all cases to prevent bowel damage." - Nerissa S. Bauer, MD, MPH, Assistant Professor Indiana University School of Medicine

Skateboarding is probably statistically more dangerous than tiny rare earth magnets. But parents know how to mitigate the risks of skateboarding. My guess is that 80% of the parents on Hacker News don't even know that swallowing a tiny smooth round magnet is more dangerous to a toddler than swallowing a nail. Certainly teenagers don't understand this, because they were using Buckyball magnets to hold fake lip piercing studs.

Zucker's firm attempted to address the problem with warning labels. But how do you put warning labels on a set of 100 tiny metal balls? Even if the label read "DO NOT EVER LEAVE THESE OUT OF THE BOX", which they don't and can't because keeping them out of the box is a big part of the point of the toy, what good is that going to do when a teenager buys a set and leaves it on his desk in the house he shares with a 4 year old? Because that is not an uncommon scenario.

In the end, the issue here is not that the government thinks it should be unlawful to sell small rare earth magnets. It's that the government thinks companies shouldn't be able to profit from selling them as direct-to-consumer toys and novelty items. If CSPC is seeing marked increases in injuries due to magnets now, when the products are in their early-adopter infancy (there are, according to Zen Magnets, only two companies selling sets like this as consumer products), the CPSC can reasonably assume that the damage would be much worse as the products mainstreamed.

Buy the magnets online, or from a lab supply store, and give them the respect they deserve.


So, essentially, Save The Children?

Besides the fact, this regulation seems almost pointless. If you can still sell these small round magnets, just not as novelty and toy items, then they will still get into the hands of consumers. As the article mentioned, even with severe restrictions on where they were placed in stores and even with them being absent in physical stores at all sales still held steady, clearly signifying a demand for this product.

At best this ruling is ineffectual and will end up in a cat and mouse game between manufacturers and the CPSC which could potentially end up in heavily overreaching legislation. At worst it's a dangerous precedent set to control the kind of things we give to our children.

I don't need the mayor of New York telling me how much to drink, and I don't need the government telling me what to buy.

Food for thought: The CPSC seems to be fine with the warning labels on cigarettes.


I think the government is actually performing a useful service here.

We all know that people have a hard time identifying and reasoning about high-cost, low-probability risks. The government, because it's aggregating numbers over practically all the hospitals in the country, can identify these oddball cases -- these cases are hard for individuals to discern.

So, they found one -- a service in itself. But, what to do? I don't want to have to keep track of all these oddball risks (un-obvious, and with no significant upside). So, as in the case of various bassinet, bicycle, handrail, and staircase design errors, they are made off limits.

Easier for everyone. Next problem.


There's a difference between identifying risks and forcing people to act risk averse.

I'm all for the government continuing to act as a consumer's advocate, as they should be. However I do not feel comfortable when the government makes these decisions for me.


They haven't made any decision for you. Even after the rule goes into effect, you'll still be allowed to buy & sell magnets of the exact same size, strength, and finish as the Buckyballs.

The CPSC ruling is only devastating to Buckyballs because they are primarily marketed and sold as toys, and when they stop being able to do that, far fewer people will buy them.


I was more talking in generalities in that specific comment, though the government has certainly effected my decision when buying similar magnets, which is arguably just as offensive.

I still fail to see your logic that this legislation will prevent these magnets from being sold to people who want them as a novelty. When taken completely out of physical stores sales held steady. The market has clearly communicated a demand, and they will buy them whether they are marketed as novelty toys are not.

If the CPSC's main goal is to prevent Buckyballs from coming into contact with toddlers this band aid legislation seems like a laughable effort.


The CPSC doesn't care if you buy magnets! They only care about how they're marketed! The CPSC is not trying to keep magnets away from you. They are not trying to abolish any kind of magnet. This isn't the war on drugs. They care exclusively about one specific packaging.

And, if you're a complete freaking moron and buy magnets and stuff them into the mouths of your children, well, not to sound too callous, but the CPSC isn't going to care so much about those magnets.

They'll probably care more about the quantity of lead paint you must have somehow ingested to make such a dumb decision.


The CPSC wants to ban marketing of such products as toys or puzzles. We all (or, I'll concede, perhaps only most of us) agree that this is so, and no more!

The issue is that I think that said ban will affect the structure of the market for such products, which (if I am correct in thinking this) will affect me by raising the cost of said products and reducing the quality of said products and related accessories/packaging.

Given that I regard the CPSC's process of making decision based on the existing statistics as misinformed, it seems entirely reasonable to me to regard this as a problem. Where exactly am I going wrong here?


I don't think there's anything wrong with this reasoning at all! It seems well-informed and carefully reasoned. I disagree with it, but so what?


> I disagree with it . . .

Because . . . ?

> . . . but so what?

Well, I obviously care somewhat about your opinion. Otherwise I wouldn't have posted all this stuff. And you obviously care somewhat about the existence of this marketing campaign (that being essentially what this piece of news is). Otherwise you wouldn't have posted all this stuff.


How do you feel about building codes? Plumbing and electrical codes?

Do you agree the issue is deciding where the government chooses to intervene with a "shall not" directive, or do you reject such directives entirely?


"Save The Children" is indeed the charter of the CPSC's regulation of toys.

As for "ineffectual": you can't have it both ways; either the ruling is devastating to companies like Zucker's (his claim), or it does little to keep the toys out of the hands of children.


You mistake the point of my comment.

This ruling may be devastating on companies like Zucker's, however that is what happens when your business relies upon a product that is then regulated away by the government. Zucker should have known the risks when he got into the industry, and at least should have known the risks when doing business within the United States.

I see this ruling more as an attack on what I can purchase as a consumer. Why is the government telling me what I cannot buy, or even what I cannot give to my children? If you really want to get into it, I'd be more than happy to tell you why I think the CPSC itself is a threatening institution to my civil liberties, but that seems rather out of scope. What makes this ruling more egregious than any other that comes to mind is that it seems to have been made selectively and without good reason. Warning labels were not sufficient, yet the warning label on a box of cigarrettes is just gravy? If you work out the percentages, regardless of the potential to do harm, not that much comparative harm was really done.

So why was this done? It doesn't take the harmful objects out of the market, so why set this precedent? It makes me wonder what they could do to, say, maybe a politically charged children's book?


This comparison between magnets and cigarettes just doesn't make any sense to me. Nobody in the world thinks it's really a good idea to give cigarettes to little children. But there are plenty of parents who wouldn't bat an eyelash if their own child ingested a magnet. That's the problem.

The regulation proposed on magnets is effectively identical in principle to the regulation against lawn darts back in 1988. Any idiot can look at a lawn dart --- a large, bottom-heavy weighted metal dart meant for throwing --- and intuit that the pointy end needs to be kept away from kids heads. And yet kids were routinely showing up in the emergency room with darts in embedded in their skulls. In fact, they still were in 1997!

These kinds of determinations are literally the whole reason we have a CPSC. The CPSC is only suddenly a threat to our civil liberties because they pushed back on a nerd toy. I'm sure the manufacturers of lawn darts were plenty pissed too, but we didn't have the message boards back then to hear about it.

Nobody, including the CPSC, is saying that rare earth magents are intrinsically evil, or that you shouldn't be allowed to have them. And so you'll be able to keep buying them even after this rule is put in place. The CPSC is simply saying that tiny magnets make a bad toy, just like weighted darts did.

And note that it isn't the evil, capricious CPSC that's behind this; the movement to suppress this particular bad toy was spearheaded by the American Pediatric Association.


TIL lawn darts are banned in the United States. You poor safety-paranoid, helicopter-parenting sods...


The comparison makes sense when you see that while cigarrettes have caused millions of deaths and continue to cause cancer worldwide we consider a simple warning sufficient, yet when encountered with 500 emergency visits a larger warning label isn't sufficient? I don't see how it's the company's fault if there's a big label and yet the parents still "don't bat an eye" when their child swallows a magnet. I'm simply trying to point out the dichotomy and the uneven enforcement of regulation that is supposedly there to protect us.

Furthermore, as I stated in my previous comment, I believe the mere existence of the CPSC is a threat against my civil liberties. Thus, I also believe the ban against lawn darts was incorrect. The only reason you're probably hearing about it now is because we are now only having the opportunity to discuss it, not because they pushed back on a "nerd toy"[1].

I understand what the CPSC is trying to do, and I'm not decrying the goal of trying to protect children. I'm also not trying to tie some conspiracy together here, but the road to hell is paved with good intentions.

This seems like needless, overarching legislation that opens the door for abuse, and when couched in the "Save The Children" argument it sends off a lot of warning bells in my head that I don't think deserve to be ignored.

[1] Really? "Nerd toy"? You do realize your audience here... correct?


The CPSC doesn't ban cigarettes for the same reason it doesn't ban firearms: they aren't marketed as toys. Like I've said: the CPSC actually isn't "banning" small round shiny rare earth magnets, either; it's only banning their marketing as toys.


> It makes me wonder what they could do to, say, maybe a politically charged children's book?

Seriously? You undermine your own argument with that comment.

If the CPSC is doing its job well it will react towards gadgets that are within its domain and statistically shown to be dangerous. Regardless of how you feel about this agency's actual mission, that is a good design to keep them from eventually trying to keep you from reading Mein Kampf or Lady Chatterley's Lover or something. (if you're in the United States you also benefit from the first amendment...)

> It doesn't take the harmful objects out of the market, so why set this precedent?

This also strikes me as a really myopic thing to say. Do you really think that eliminating an item from the toy store shelves and relegating it to scientific supply shops is not going to effectively remove it from kids grasp? The obvious counterexample is the chemistry sets of yesteryear.

(it's worse than that: those shops won't finish the magnets in the user-friendly way that these guys did. that was their innovation.)

> What makes this ruling more egregious than any other that comes to mind is that it seems to have been made selectively and without good reason.

Again, very disingenuous. Kids were getting hurt, it's not like the CPSC was making that up. "Good reason" is obviously subjective but the important thing is that it wasn't arbitrary: accidents involving children requiring abdominal surgery are something approximately 100% of us can agree shouldn't happen, regardless of the cause.


Your argument seems to be "if the CPSC does their job, they won't not do their job" which I'd generally agree with, however I'm quite worried that the CPSC does not do their job, as error-prone humans run the agency.

You also seem to misunderstand the argument here. If you had read the article, you would know that even when taken out of physical stores the CPSC continued to push for a banning of the Buckyballs. So clearly this legislation isn't about eliminating it from toy stores, as that already happened and wasn't sufficient for the CPSC.

I'm very much not trying to be disingenuous, I realize children were harmed. However, if that is the simple criteria we are using to determine businesses to legislate away then the selective enforcement is even more worrying.


The CPSC didn't simply continue to push for a ban on products like Buckyballs because they were on tilt against a specific company. They pushed for a ban because even after the products were removed from toy store shelves, reports from physicians continued to increase. The CPSC is a data-driven operation; read the proposed rule, which I linked upthread, for their methodology.


> Your argument seems to be "if the CPSC does their job, they won't not do their job" which I'd generally agree with, however I'm quite worried that the CPSC does not do their job, as error-prone humans run the agency.

It's plausible that they might become overzealous, sloppy, subject to some unforeseen corruption, etc. Your previous assertion that they might begin censoring speech strikes me as rather over the top.


Here's a list of things you're already not allowed to buy as a consumer:

1. Things painted with lead-based paint 2. Dangerous bacteria 3. Heavily radioactive materials 4. Chips of wood carved and painted to look like hazelnuts 5. Laetril, a completely ineffective pharmaceutical sold as a miracle cure for cancer.

If being unable to buy buckyballs is the cost of having a government agency preventing fraudulent or outright harmful products like the above out of my unwitting hands, or the hands of people who would cause a lot of damage around them, then I'm okay with that. I don't expect the government to be perfect, so I don't consider a failure to be perfect to be a fatal flaw.


How do you feel about a product like balloons? Balloons are responsible for the deaths of dozens of children every year. They are marketed directly to children, used primarily by children, and incredibly dangerous if swallowed.

Your argument is that Buckyballs do not appear as dangerous as they are. However, there are so many products that, if used incorrectly, are dangerous. They may seem harmless but once you swallow them or put them over your head, they turn deadly.

Where do we draw the line? Can the CPSC really hope to judge every product and determine whether it is safe for the general public to consume? Do you truly not see this as a case of selective enforcement?

I will admit I am biased. I am the developer who built and maintains the buckyballs website. This is going to hurt me directly, as I am losing one of my biggest clients. They are going to be laying off a number of other staff as well.


Between 5-15 kids every year die from asphyxiation on balloons. The number in 2009 was 11. In the same year, more than 500 kids were treated in the emergency room for ingesting small rare earth magnets; according to the APA, "almost every one" of those cases required endoscopic surgery --- and, while I'm sure that's actually alarmist, it seems safe to assume that balloons incurred less surgical cost than tiny magnets.

Balloons require warning labels, and some balloon applications that previously used latex balloons now use mylar for safety reasons. Balloon casualties are as a result declining. Despite increased safety labeling, reported harm from tiny magnets was steadily increasing.

When the CPSC banned lawn darts, the companies that manufactured that toy also had to lay off staff.


I am not sure where you got those numbers from, but "more than 500 kids treated in the emergency room for ingesting small rare earth magnets" is just not accurate.

I need to do some digging, but the last time I saw the statistics, balloons were responsible for exponentially higher numbers of hospital visits and deaths than magnets. Buckyballs have never resulted in a death, whereas balloons cause numerous deaths every year.

Do you think that balloons should be outlawed as well?

Edit: This is where I am getting my stats from:

http://www.huffingtonpost.com/eliyahu-federman/banning-bucky...

> CPSC indicates that approximately 22 children were injured from Buckyball magnets since their release in 2009. Not a single fatality was reported.


1700 emergency room treatments for ingestion of small magnets occurred from 2009 through 2011 according to the CPSC, which gets its information directly from hospitals. Similarly, my numbers for balloon ingestion also came directly from CPSC.

Your data comes from The Huffington Post attempting to recap a CBS News report. Mine comes directly from the CPSC Proposed Rule, which includes methodological information. What's happening, it appears is that CBS is reporting a single sample set number, and not an epidemiological conclusion. Which is another reason I'm happy that CPSC does this work and not, say, HuffPo.


I can't reply to your other comment about reading the actual proposed rule, but I just read through it and this is what I found:

> Reported incidents involving children continued to increase unabated from 8 cases in 2010, 17 cases in 2011, and 25 cases in 2012 (as of July 8, 2012). Twenty two incidents were reported before the PSA; 28 more followed during the eight months after it. A high percentage of the injuries resulted in surgeries or other invasive procedures. Of the 50 reports known to staff, 22 required surgery, and 10 required either invasive procedures such as endoscopies or colonoscopies. In 2011, and into spring 2012, staff continued to identify additional firms offering this product on the Internet with labeling and marketing violations.

It seems that 1,700 number consists mostly of cases where children visited the emergency room, were treated, and sent home, with no surgery required. This means your earlier statement:

>In the same year, more than 500 kids were treated in the emergency room for ingesting small rare earth magnets; according to the APA, "almost every one" of those cases required endoscopic surgery

Is incorrect. The number of incidents that required surgery is very low--in the double digits.

I think this argument has reached a stalemate. I'm obviously not going to change your point of view, and I concede that you are entitled to your own opinion and I can't fault you for it. However, I am glad I am able to make my own case and go on the record that I feel this is a case of selective enforcement that will achieve very little when it comes to children's safety.


The latter statement about cases requiring endoscopic surgery comes from the American Pediatric Association.


I looked up the info on the CPSC website myself:

http://www.cpsc.gov/cpscpub/prerel/prhtml12/12037.html

>Reports of incidents involving these high-powered ball-bearing magnets have increased since 2009. Specifically, CPSC received one incident report in 2009, seven in 2010 and 14 through October 2011. These 22 incidents have involved children ranging in age from 18 months to 15 years old. Of the reported incidents, 17 involved magnet ingestion and 11 required surgical removal of the magnets. When a magnet has to be removed surgically, it often requires the repair of the child's damaged stomach and intestines.

Hardly 1700 emergency room visits.

Edit:

I think this focus on the numbers is silly. One incident is too many, and even if no children had ever been harmed it would still be important to properly educate the people about the dangers of the product. But I do believe that a wholesale ban is using a shotgun as a flyswatter. It doesn't solve the root problem (uneducated parents or inattentive parenting). Why not focus on making sure the public informed about the dangers of all kinds of products that could potentially harm their children, rather than trying to ban them one by one? It just seems like the wrong way to go about this.


Again: you're reading a different number. The CPSC runs a nationwide statistical survey; you've cited a data point, and I'm citing the epidemiological statistic. Don't read the press release, read the proposed rule, which goes into detail not only about where the 1700 number comes from, but about all the other magnet ingestion incident data that they decided not to include in this figure.


Can you share the URL you're citing?


I am not questioning your integrity (I've been a long time admirer of you on HN, and always found you to be fair and intelligent), however, I don't believe those statistics are correct. Can you point me towards your sources?

You still have not responded to my question about balloons. Do you feel they should receive a similar ban? By your logic it seems like they should. They seem to be, at the very least, somewhat dangerous for children (and certainly more dangerous than they appear).

I would never want to earn a living at the expense of children's lives. We are not bad people. But I honestly do not believe that Buckyballs are as dangerous as they are being made out to be. In addition, I see no reason why a product such as Buckyballs should be uniformly banned when there are millions of responsible adults who enjoy them safely and appropriately. There are no children in my household, and if a child is going to come visit, I make sure there is nothing around that could possibly harm them. I would put alway bottles of liquor, cover power outlets, make sure there are no lighters on the coffee table, and ensure that no buckyballs are within reach. I believe that responsible adults, with appropriate warnings and instructions, should be able to enjoy adult-only products within their home. If I had a toddler running around I would absolutely not have buckyballs in my home.

There is no substitute for proper and attentive parenting. All the bans in the world are not going to save a child who is left to roam around swallowing anything they come across.


http://www.regulations.gov/#!documentDetail;D=CPSC-2012-0050...

No, I don't think we should ban balloons.

I think you're wrong about how dangerous super-strong toy magnets are, but I don't see anyone involved in Buckyballs as trying to "earn a living at the expense of children's lives". We can definitely disagree about this without moralizing.

I think the CPSC is making a sound policy decision here --- and, more importantly to me, is being more carefully empirical than Buckyball's Internet advocates are being.


If we wanted to protect our children, we would ban cars. If your child is going to do die it will more than likely ivolve a car. Think of the thousands of lives we'll save once we rid the world of cars. Sound stupid, so does banning magnets.

Stats old car accidents and kids: http://www-nrd.nhtsa.dot.gov/pubs/811641.pdf


The combination of cars and children is already heavily regulated. Also, you can't ban cars without destroying the economy. You can ban dangerous toys. The lawn dart ban didn't cause an economic catastrophe.


You could make the speed limits 5 mph and 20mph on freeways/highways. Could also make kids wear helmets while on the street, or even better yet at all times. I read somewhere 10 or so kids die in the bathroom from slipping, how many would have survived if they were wearing a helmet? Full ban on peanuts would save a couple kids lives a year(http://en.wikipedia.org/wiki/Peanut_allergy).

All these things may seem ridiculous, but doing so would have greater impact for child safety than banning rare earth metal balls. Children lives would actually be saved.


A 5MPH speed limit would cost trillions of dollars. Banning lawn darts cost practically nothing.


Lowering speed limit saves money(Gas), but thats debate for another thread. Banning thing costs us our personal freedom. Also personal responsibility goes out the door. Reason why we can't have things like chemistry sets like our parents had.


The only personal freedom being lost here is the freedom to market "any aggregation of separable, permanent magnetic objects" as "a consumer product intended or marketed by the manufacturer primarily as a manipulative or construction desk toy for general entertainment, such as puzzle working, sculpture, mental stimulation, or stress relief".

The government isn't banning magnets, just like they didn't ban darts. You can own magnets. You can own small round magnets. You can own them in sets of 200. You can even sell them! You just can't set up a business marketing as a toy something the CPSC believes will needlessly endanger children.


Lowering the speed limit might actually have a negative effect (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1904038).


>Buy the magnets online, or from a lab supply store, and give them the respect they deserve.

Except the ban includes online stores, does it not?


The CPSC proposed rule restricts the sale of magnets as novelty items or desk toys. It does not restrict the underlying concept of "tiny round magnets"; if there was a high school science project that needed them, for instance, it would remain lawful to sell them for that.

Here's the specific proposed language:

any aggregation of separable, permanent magnetic objects that is a consumer product intended or marketed by the manufacturer primarily as a manipulative or construction desk toy for general entertainment, such as puzzle working, sculpture, mental stimulation, or stress relief

It's pretty much as simple as "you can't market magnets like this as novelty items", and that's it. That seems reasonable to me.

You could probably set up a business selling them as a lab supply to nerds knowing full well that 99.999% of your sales were to people using them as desk toys; as long as you aren't inducing the public into using easily ingestible rare earth magnets as desk toys, you're probably fine.


When I was trying to look up an article from about the call to "redesign" hot dogs, I found this quote:

"No parents can watch all of their kids 100% of the time. The best way to protect kids is to design these risks out of existence." -- Gary Smith, director of the Center for Injury Research and Policy at Nationwide Children's Hospital in Columbus, Ohio

http://usatoday30.usatoday.com/news/health/2010-02-22-1Achok...

I feel that this is a sad state of affairs.


Why? Seems like a smart solution to a problem.

We have designed many of the risks out of cars too, and I for one appreciate that.


It is a smart solution to the problem, to an extent: mitigating risks in ways that are unrelated to the intended functionality of the product is usually a good idea. But mitigating risks inherent to the nature of the product in a way that reduces the product's functionality, reliability, or adaptability for other purposes isn't an appropriate solution.

More broadly, and more importantly, designing risk out of our environment gives us less fodder for the development of our own faculties for risk judgment, and therefore makes us more dependent on external articles and less so on intelligence and caution for our safety, and this ironically makes is more risky for us to explore aspects of the world which haven't been already made artificially safe, and more subject to danger if the external sources of risk should shift.

In other words, maintaining risk-free environments ultimately makes us less adaptable, makes the prospect of change riskier, and therefore reduces our evolutionary fitness.


The health risk of swallowing Buckyballs is more serious than just swallowing a marble. If you swallow two or more magnets, they can get stuck together as they wind their way through your intestines and pinch holes through your intestinal wall.


Lets be honest, unless you are a toddler (and these magnet toy companies are very careful to make it known these are not for children, so if a child gets a hold of these an adult is to blame...), you are probably not in the habit of eating things just because they are small. What are they going to do, jump down your throat?


Let's be honest, virtually no teenager in the world could be trusted to ensure that no 2 out of the 216 tiny rolling metal balls that come in one of these sets ever got lost in their house. Meanwhile, yes, putting shiny metal things into their mouths is essentially the full time job of a toddler.

The problem isn't that magnets are inherently unsafe, or even that tiny round magnets are unsafe. It's that this particular packaging of tiny round magnets is unsafe.

There's a lot of really fun things a conscientious person can do with fire, electricity, strong acid, or liquid nitrogen. But nobody's been dumb enough to put them in colorful packages with "Not For Children Under 14" on the label.


There are a hell of a lot of things that we could ban if we wanted to make sure children never found dangerous things. The only reason small magnet toys get grief is because they are new and novel enough to stand out from the crowd and get the attention.


That's a viewpoint I probably can't talk you out of. But just to give a concise repetition of my viewpoint: the reason small magnet toys get grief is the gap between how dangerous they actually are and how not dangerous they appear to be.


There are thousands of poisoning deaths every year^. Yet we still market children's vitamins that look like candy in drug bottles similar to those used for prescription medication, and we still sell industrial cleaners with colouring that should make kool-aid jealous.

Nobody cares, because everybody is used to these things. We are satisfied when manufactures put nasty labels on the bottles.

There is a gap between how dangerous magnets technically can be when ingested, and the actual harm they are causing. Yeah, if you swallow them you are pretty much due for an ER visit... but in reality this is an edge case that we should not be wasting our time worrying about.

^ http://www.cdc.gov/homeandrecreationalsafety/Poisoning/poiso...


Parents do not think cleaning chemicals are safe for children, and keep vitamins in the medicine cabinet.


Candy shaped vitamins are not dangerous in and of themselves, but they train children to think that candy comes from medicine bottles. You could make a similar argument for tick-tacks and any number of other candies that look like medicine capsules.

Parents give their children tick-tacks (because it's just candy, so why not?) and children see their parents getting "candy" out of medicine bottles. When some of them inevitably come across dangerous medication (which happen to be small and easy to lose...), some of them will pop it in their mouth with the fairly reasonable expectation that it will taste good.

How parents perceive the danger of any of these things is not particularly relevant, particularly in the case of medication. The question we should be asking is how much harm are they actually causing.

Cleaning supply marketing and children vitamins cause far more deaths than magnets could ever dream of causing.


I understand that you find this argument to be compelling, but as a parent and a friend of many other parents, you're just not going to convince me that parents think cleaning chemicals are safe, or that parents think children's vitamins are safe. I am terrified of children's vitamins (iron poisoning!), and they're not even empirically dangerous to my middle-school-aged kids.

Incidentally: I just looked it up, and it looks like children's vitamins? Also less dangerous, epidemiologically, than rare earth magnets. I find that surprising; maybe you can find a better study that shows how often they kill kids.


You seem to be misunderstanding me. Maybe children vitamins are dangerous themselves, maybe they aren't. I am giving them the benefit of the doubt and assuming they are relatively safe.

The damage done by children vitamins, primarily the ones that are dressed up to look like candy, is actually dealt out by the prescription medication that children swallow and die. The danger children vitamins pose would still be present if they were nothing but sugar pills (and sugar pills that look exactly like medication are dangerous as well).

How many parents of poisoned children have heard "I thought it was candy!"?

That you and the other parents you know are reasonably paranoid about the danger of vitamins and other medications is commendable, but thousands of kids are still being lethally poisoned. If the injuries to children from magnets are enough to concern us, then the poisonings should concern us even more so.


If your argument is that parents are cavalier about medicine, and not just candy-flavored vitamins, I'm sorry to say I'm even less persuaded.

Again: I perceive your argument to be that if the government is going to regulate products, it should sort products by the number of injuries or fatalities they cause and proceed from the top of the list downwards.

My argument is that this isn't the government's M.O.; they don't see it as their mission to eliminate all risk, or even the risk of bad parenting. Instead, their issue is with products that appear to be much much safer than they are. Their concern is literally constrained to marketing, and nothing else. I do not see how you get around the fact that tiny round rare earth magnets sold in sets of 200 are, in actual fact, way the hell more dangerous than their colorful fun packaging makes them seem. Zen Magnets appears to suggest wearing them!


No, my argument is not that parents are cavalier about medicine.

I think I have done all that reasonably I can to make my point of view clear, short of writing an essay, but it is still not understood. I'm not continuing this.


Pills are specifically formulated to cause vomiting if overdosed. Obviously it's not perfect, but medicines have a significant necessary purpose, unlike tiny magnets.


I think prescription medicines probably save more lives than tiny magnetic desk toys, but I don't have the stats handy to prove that.


Do you think I am making a case against prescription medication? Have I failed to communicate that thoroughly?


Maybe? I'm honestly not sure what your thesis is.


In the same way that magnetic toys are a novelty that can cause injury or death to young children, vitamins that look like candy (but is treated like prescription medication: packaged the same and stored in the same place. Treated with the same paranoia by parents.) and candy that looks like prescription medication (think: tick-tacks) cause harm. Specifically they cause harm by contributing to confusion between candy and medication among children.

This is not a concern I have invented: http://www.ncpoisoncenter.org/body.cfm?id=115 http://voices.yahoo.com/separating-candy-medicine-prevent-me...

They specifically call out parents calling medication "candy". This is apparently something that parents do with enough frequency to warrant calling out. As far as I am concerned, candy-like vitamin supplements are no better.

I would suggest that prescription medication manufactures stop making medicine in bright colors and fun shapes, however I suspect the harm done by such a suggestion in the form of accidental adult poisonings would outweigh the benefits.

I would therefore argue, were I inclined to, that candy and vitamin companies should modify their products. I would not advocate prescription medication companies altering anything.

So my thesis: confusion between medication and candy kills thousands of children every year. There are trivial things we can go after in an attempt to curb this phenomenon (to repeat: tell vitamin and candy companies to knock it off). Nobody is calling for these trivial measures, even though they seem greatly concerned about a problem with much smaller magnitude. The reason for this incongruity is that candies and vitamins are familiar, while magnet toys are new and striking.


Apart from those dastardly chemistry set manufacturers, anyway. Especially some of the older models were really quite dangerous! Good thing nobody sells them anymore.


Chemistry sets packaged as consumer products are regulated, as are their constituent chemicals whether they're packaged for consumers or for industries. Meanwhile, parents and teenagers are more terrified of chemistry sets than those products actually deserve. As a result, there appear to be fewer incidents of chemistry set accidents than there were accidental ingestions of rare earth magnets. (It turns out the search term you're looking for here is [chemistry set poisoning]).

I feel like this kind of makes my case for me: Buckyballs was marketing a desk toy that turns out epidemiologically to be more dangerous to children than leaving a chemistry set unattended on a desk.


I'm aware. I don't expect to be able to change your point of view on this particular issue, so I'm just making my point for any interested third parties.

I'll also make the further point that chemistry sets aren't actually that dangerous (and never were). 'More dangerous than chemistry sets' is a largely meaningless statistic.


Just so we're clear: I think most parents are unreasonably afraid of chemistry sets. I agree with you on that. But --- bear with me here --- that's also a reason why we don't have to crack down on companies marketing chemistry sets.


I understand what you're saying. I just think that the benefit of over-protectiveness (no need for heavy-handed regulation to prevent some deaths) isn't enough to counteract the lost benefit from, for example widespread comfort with chemistry and chemicals. The level of risk-aversion is too high.

As an aside, I don't see much effective difference between a legal crackdown and one caused by fixing the social context.


You're saying they're being heavy-handed, but to be clear, all they are saying is that you can't market rare earth magnets as a "consumer product intended or marketed by the manufacturer primarily as a manipulative or construction desk toy for general entertainment, such as puzzle working, sculpture, mental stimulation, or stress relief". They're not banning magnets; they're banning one specific marketing of them.


Which, again, I think is problematic. I'm hardly going to worry about being able to purchase magnets for engineering applications.

'Some degree of danger reduction' just doesn't qualify as a catch-all justification for regulatory action. At least not with me.


Chemistry sets vanished due to anti-terrahrism BS, not safety concerns.

And in the magnet case, larger magnets are plenty fun while still being much safer.


Some people use strong magnets as fake tongue or cheek piercings.

(http://www.stuff.co.nz/national/health/7393684/Fake-piercing...)

I'm not saying this is a valid reason to ban the sale of these items. (Sell anything, so long as you make clear warnings about non-obvious risks. Thus, a chainsaw doesn't need much warnings, because it's a chainsaw. But little magnetic balls which are very appealing to children but also dangerous - yep, give them some clear warnings.)


There has to be a point where we just throw our hands up and say the person deserves a darwin award. I don't think there has really been any epidemic concern over teenagers swallowing these though, and I don't think younger children use these as fake piercings.


Well, that escalated.

I kind of agree. That's why I mentioned chainsaws. This instruction manuel for a Stihl chainsaw is, I think, good. There are many pages of warnings. Most of them are informative and address real problems - page 4 talks about why this chainsaw is a special use saw. There are no "Don't hold the wrong end" warnings here.

(http://www.stihlusa.com/WebContent/CMSFileLibrary/instructio...)

Some things are dangerous. Everyone can reasonably know they're dangerous, and we don't need to withdraw those items from sale. Other items are dangerous, but those dangers are not obvious, and even though we put warnings on the objects we still find people being harmed.

Again, I'm not sure that harm is enough to force some items off the market. Maybe just bigger, better, warnings.


Well then you're proposing that we should have issued 1,700 "Darwin awards" since just 2009, almost all of them to small children.

I think it's much less likely that you actually mean this, and more likely that you haven't read much about the CPSC's side of this story.


I think it is pretty clear that I am refering to teenagers eating magnets getting a Darwin award, not children..... Talk about uncharitable interpretations.


I think it's pretty clear that I don't think you're OK with little kids being hurt by magnets.


Is being obtuse a sport for you?


Seriously?


Yes. I thought saying "I think it's unlikely you actually think little kids should get Darwin awards" communicated that he wasn't writing callously, but just hadn't considered the CPSC's side.


Given your continued insistence on trying to change the argument to one about the elimination of all small round magnets, I can only assume that you're either trolling or just completely unwilling to think about other people's positions. You certainly don't come across as stupid enough for it to be anything else.


That is to say, given the rather high quality of your other contributions to the site, I can't imagine that your posts here are only accidentally coming across as obtuse. Perhaps I'm wrong! It's been known to happen.


Mostly I just got the impression of someone trying to invoke condescension. Have you just never heard of cost-benefits? Otherwise, elaborating a bit more might make your points less opaque.


cost/benefit? There are plenty of affordable substitute goods for toy magnets.


That's one source of negative utility in this case. A general cost-benefit analysis of this policy decision would need to take into account quite a few more.

Anyway, I was referring to tptacek's apparent failure to consider that someone might think some finite number of deaths acceptable.


I have no problem with that. The only issue I have is when people cast a data-driven policy decision about a relatively dangerous novelty item as some kind of ignorant overreach.


'Ignorant overreach' is a value judgment, even if it doesn't sound quite like one. We can disagree about which data is relevant and how it should drive policy, and end up right back where we started.

The only ways out (that I can see) are to either talk about the disagreement itself or ignore each other and go back to lobbyist fights.


I'd wager that a small but significant fraction of people will play with these things in their mouth (sticking them on either side of their tongue, for example) and accidentally swallowing them at that point is not hard to accomplish.

And no, people shouldn't be doing this, but these things look completely harmless. They're not poisonous and they're small enough to pass without harm, so what's the big deal?

I think that's what it comes down to. The danger these things pose isn't terribly large, but it's far larger than what a typical reasonable person would perceive as the danger.


Well it's a good thing I tend to not put non-edible items in my mouth.


Buckyballs are extremely low quality and fall apart quite easily. Zenmagnets are much higher quality, and seem to be taking more and more of the market share away from the Buckyball guys. I think that may explain why Buckyballs folded while Zenmagnets are still fighting this ( http://www.zenmagnets.com/index.php?p=1_20_November_Update ).


I have some of both and don't really notice a difference. I have some of the Buckycubes--they're pretty nifty.


I should probably point out that I'm a little obsessed with them- I have a few hundred Buckyballs (various colors and stuff), as well as a couple thousand of the Zenmagnets. The big differences really come in when you're trying to make something delicate or with a larger structure.

One major issue is consistency- the sizes between colors or even individual balls in the same set varies quite a bit. If you create a flat plane (one height, whatever length and width) or magnets with both the Zenmagnets and the Buckyballs, the Zenmagnets will be level all around while the Buckyballs have different sized. This causes some to bulge out, making that level plane actually quiet bumpy looking.

The other problem is that the coating they use over the actual neodymium is very cheap. The longer you own the Buckyballs the more of it breaks off. The Zenmagnets are going to last quite a bit longer, and not break down in your hands just because you let them snap together too hard.


This was featured on Reason.tv. Sad to see them lose this battle.

http://www.youtube.com/watch?v=KONkQx0wm1c


So now, only outlaws will have Buckyballs?


No, small sets of 200 tiny round rare earth magnets remain perfectly legal to possess or even to sell. The only thing you can't do is market them as desk toys.


Buckyballs are just magnets of a certain material, shape, and size. There are countless shops on- and offline that sell the exactly same product, among other types, shapes and sizes, to consumers and professionals, sometimes to both.

How is the CPSC planning to implement this ban? Prohibit this exact combination? Or ban everybody that sells them in a package that looks vaguely toy-like? Are they ok if the packaging looks boring and industrial? Where do they draw the line? The CPSC is going to have a lot of explaining to do.


It's not complicated. It will simply become unlawful to sell "aggregations of separable, permanent, magnetic objects intended or marketed by the manufacturer primarily as a manipulative or construction desk toy for general entertainment, such as puzzle working, sculpture building, mental stimulation, or stress relief."

Contrary to knee-jerk Internet opinion, the CPSC is not out to rid the country of small round magnets.




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