Why not

[tyn]

http://www.whynot.net/

[iamwil]

Odd. The Half Bakery was doing this for years.

http://www.halfbakery.com/

One of their best ideas was the Creme Cheese Ring.

http://www.halfbakery.com/idea/Cream_20Cheese_20Rings#122848...

[fallentimes]

One of the founders, Barry Nalebuff, put his money where his mouth is: he cofounded Honest Tea.

[sokoloff]

Oh man, this is going to kill a good bit of my Sunday morning... (Thanks!)

[nostrademons]

Site is hanging for me...

[fallentimes → nostrademons]

Same. I wonder if it got HN'd.