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While I am sure Amazon stockholders and financial types care very much about a net loss, the consumer market does not. They are very effectively competing in the market for tablets. Whether the way they are competing is good for business is an entirely separate matter.



First of all, the whole "attack" starts with a Gizmodo quote. Nuff said.

"They are very effectively competing in the market for tablets." Yep, it doesn't take a genius to sell anything at loss.


Amazon is a big company. Net loss overall doesn't mean the tablet is at a net loss.


Except for the part where they announced their margins on the tablet were at best razor thin.


This is already a known fact. Their hardware margins are razor thin because they are using the hardware to drive movie, music, book and shopping sales.




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