Just about the only proven method to really mitigate the malware problem is with whitelisting. In the future, virtually all end-user computing platforms will be mandatorily whitelisted. The company I just left was in the process of requiring whitelisting (through Bit9) for ALL Windows AND Linux desktops. Which is a pain in the ass if you're a dev, but when it comes down to that or watching all your IP go across the sea, guess which option upper management is going to choose?
Apple has brought the benefits of whitelisting to the masses with its App Store certification process. The result is an extremely popular, superior smartphone platform with virtually no malware. Android? Malware city. Platform vendors in the future are going to handle app distribution the Apple way or they'll be out of the game entirely.
Whitelisting is a wholly different concept than being locked into a single vendor's app store.
Being forced to abide by a single whitelist provider would be similar, but I personally won't be buying into those platforms and if I don't have a choice, I'll be jailbreaking...barring that, well we simply wouldn't be living in a free society at that point so I think I'd have bigger issues to deal with than computing freedom.
Apple has brought the benefits of whitelisting to the masses with its App Store certification process. The result is an extremely popular, superior smartphone platform with virtually no malware. Android? Malware city. Platform vendors in the future are going to handle app distribution the Apple way or they'll be out of the game entirely.