They may have a lot of money in their bank accounts. But be sure, there aren't a lot of available developers capable of producing high quality objc code.
So yeah, they need all developers they already have in other to fix their code bases instead of throwing shiny new features just to capture the markets attention.
People say things like you said thinking that by just throwing money at developers problems automagically vanish. In reality, that's not how real engineering solutions are developed.
