Because when you're bootstrapped and can't buy a 3 letter dotCom for $55/year, FM doesn't look so bad. So we're working with it, and kind of playing with the slogan "broadcast lit".
Broadcast lit can actually work for what you're wanting to sell this as, so I'll give you that point. But where are you looking that ended up with a $55/yr TLD? Unless you're bootstrapping from absolutely nothing, that's an investment worth making imo.
Not dismissing your product here, as a journalism nerd I think it's a novel concept and approach.
Indeed I am bootstrapping from basically nothing. I have this horrible tendency to leave a job right when I have just a few months of runway. It really puts my feet to the fire :)
pen.com is going to fet a pretty penny, I imagine in the higher 10,000s if not more. With funding, it becomes feasible. And to correct myself, FM domains cost $79/year not 55, so that's where I am. Got lucky in finding the short name.
