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Why Being Broke Is A Founder's Greatest Asset (mixergy.com)
32 points by biznickman on Oct 24, 2012 | hide | past | favorite | 42 comments



This is nonsense, or at least misleading for this audience. The example, selling a company for $1.1million isn't even getting to the start line for most folks.

If you look at many made-it-from-nothing founders of the companies we know, they rarely start out broke, are often independently wealthy (it's a lot safer to drop out of an ivy-league school with a wealthy family as a backs-stop) or have made significant money from earlier stages in their careers.

Being broke is a huge distraction to most founders, having to focus on the distractions of family, sometimes a spouse and/or kids, and struggling to pay bills - none of that is a good thing for one's ability to focus on getting your startup to any kind of critical mass.

Motivation-by-commitment, as many sales organizations will put it, is more like what's being talked about in the article - that if desperate a smart person will figure out ways to make money and often stabilize some sort of business out of that. But even that is a stretch to claim being an advantage over not being broke.

This is the kind of advice that leads mediocre founders to romanticize ramen-noodles and cheapskate their talent - either getting second tier people or trying to cajole talented engineers into taking much-below-market rate wages.

Obviously it's better for founders to be capital efficient and keep costs low. Being hungry clearly is necessary to success. But if you can get yourself to some degree of financial stability it'll make you more able to focus on what matters building your startup, and if you pay people fairly you'll attract talent and loyalty.


Sorry, but unless you were born with a trust fund, a million bucks in real money is still enough to change the course of the rest of your life. You aren't going to be buying your own island, but you certainly won't have the worries that most people have, as long as you're smart with it, as in living like you don't have it.


I've been there too (i.e. sold a company in the $1-2million range). Once taxes etc. are taken out it's more like half that and that's just two to four years of salary for most folks starting companies of the type we discuss on HN most of the time (given most founders of Silicon Valley style startups can make $100-200k elsewhere).

No-one is saying that getting $1mm is a bad thing, just that for most start ups folks on HN are starting or working on pre-money valuations for angel rounds are higher than that... hence the starting line comment. It's the usual semantic question of what people mean by startup and founder.

However my primary point is that it's nonsense to say being broke is better than not being broke when dealing with the stresses of starting a company.

EDIT: Hm... not sure how one can be downvoted for clarifying my point in response to a comment. Meh, I guess I still don't understand the way HN works.


I started my hosting company in 2001. If you were in the Valley at the time, you'd know it was a terrible time to be there. No one was hiring. I am a college dropout and had no degree. I sent literally hundreds of resumes out to every conceivable tech company. Never even got a call back. Newspapers (remember those?) were full of smug pundits telling us "The Internet is dead!" or "The Internet is a fad!" Huge companies were going bust by the day.

This was the way I made it work. I wasn't about to go back home to Indiana and live with my parents again, so I hustled.

2001 was a totally different timeframe and mindset than exists now in the tech industry. It's easy to look back, 11 years later, and say "It's easy" or "Startups get valuations 10x higher than that pre-revenue" or "She could have just gone to Google and made that much money." None of that was happening in the tech bust of 2001.


I remember Silicon Valley after the crash very well. Tough times. Good job finding a productive way out of it at such a young age without a degree. I got a job when my dot com went bust - very stressful times.


I hear ya, broke is only good because you have nothing to lose and need is a strong motivator.

It may be fun for a newly-funded startup guy to count up his illiquid shares and say "I have $X now (in monopoly money)" but as you said, it's not over until your shares are actually sold, taxes are paid and indemnifications have been released.

(saw your EDIT: I don't know how downvoting works either - it wasn't me!!!)


EDIT: Hm... not sure how one can be downvoted for clarifying my point in response to a comment. Meh, I guess I still don't understand the way HN works.

These things usually have a way of working themselves out. It could have been as simple as a misplaced thumb trying to scroll on a phone.


Hi, I'm Erica, and I'm the person that is mentioned in the OP. (Imagine my surprise to click through a link on the front page of HN and find out it was about me! That was quite a jolt.)

Anyway, I wanted to say: $1.1 million is life-changing, especially when it's for a company you started at age 20 and never expected to make more than a couple hundred dollars a month on. I didn't take on any investors for that business, and I found the buyer and did the sale.

Running (and later, selling) that business solidified my expertise not only in the tech area, but also in learning how to acquire and keep customers. I wouldn't trade that experience for anything. The payday was a nice bonus.

And, I have to say, in an era where tech companies IPO and then tank, is it not refreshing to read about a bootstrapped company built by a sole founder who then sold it for 7 figures? I know I love those stories. And, even in the Valley, they're a lot rarer than you think.


Congrats. That's awesome. Particularly at that stage in your life - I bet it's hugely life changing. Would never do ANYTHING to discourage a young entrepreneur. I hope you go on to more, equally interesting, things.

I got a smallish exit a few years ago now, similar sort of range, did much worse with it. Unfortunately we took our $$ mostly in stock and that was depressing - seeing other companies selling for much more while our tech languished ignored in our acquirer as it tanked and our stock became worthless :-/

I think that your example is great, I just disagree with the premise of the article that being broke is "a founder's greatest asset".


> I wanted to say: $1.1 million is life-changing

first: congrats. I'm curious: How much of the $1.1 did you manage to keep (taxes etc.)

BTW It might be a good entry in your blog on how to set up a biz for such events.


Hi JP: I lost about a third to taxes (I should have moved to Texas sooner! Ah, well, I'm here in Austin now and loving it.) Another $125,000 or so to debt (it was an asset sale and the business was holding some debt on its books.) And $74,000 to a stupid mistake in the contract--should probably write out the details on my blog so no one gets stuck in that particular quagmire. I owned 91.5% of the company, with the other 8.5% owned by two employees, who also got paid their shares out of the $1.1 million sale.

I also did something risky that, looking back, probably wasn't the smartest idea: I financed $999,000 to the buyer at 6% interest, who then paid it back over 3 years. He did pay it all back, which was awesome, but there were definitely some heart-stopping moments in there. I gained back a lot of what I lost due to the interest payments. But I would never sell a business in that way again--it's just too risky.

Hope this helps. I do my best to be an open book. I totally agree on writing out the blog post, too. I'm running another startup now, so my time is limited, but this is still important stuff to so many entrepreneurs.

tl;dr: Enough to not have to work for 4 years, travel a lot, and to put a down payment on a house here in Austin. :)


Very interesting details! Thanks again.


That's an earn-out, not a sale!


Unequivocally NO, it was not an earn-out. The sale price was pre-determined and was not based on how much the company earned in the future. The monthly payments and interest rate were also fixed.


That sounds like a big homerun Erica. Good for you!


This. I can't even imagine how founders with families and kids deal with the stress that goes hand in hand with being broke. Being scrapy and hungry is a good thing. But not knowing how to pay rent or having to freelance a couple of days a week is a huge distraction.


I can tell you from personal experience how: If you take literally the advice of investors and startup-ra-ra types and put everything on the line for your startup, your own money, your time... and then something like the financial crash of 2008 hits just as you're raising your round, your $500k Salesforce.com pipeline of business that depends on marketing spend from big corporates in q4/08 and q1/09 collapses and literally 0% closes... You get divorced. Being broke isn't a bonus feature of the startup process. It can be an unfortunate side-effect and one that takes some effort to dig out from. You'll make it out again if you stick at it, but it's not fun and it WILL cost you things in your life that are important to you.

Remember, families didn't sign on for your start-up dream. Not being able to pay the bills is not cool. It's bad advice from people who've either never honestly been there, or folks who've forgotten what it was like there and are romanticizing it, or folks who are insecure about their success and want to build a struggle-against-adversity narrative to feed the myth of the hero-founder.


I think perhaps you're the wrong audience.

The advice is great for bootstrapped businesses who are looking to get profitable. It's probably not so great for "raising a round" venture backed "startups" who are playing the startup lottery.

If you're building a business, then being broke is a pretty great incentive to make things work.


I understand what you're saying, though i think the characterization of startups as a lottery is a mistake. There is some luck involved with startups but smarts and execution count far more. But for lifestyle businesses too I just don't buy the argument that being broke is a great asset. It just makes it more likely you'll fail. Ask anyone who's tried opening a store or a restaurant. It's better to take a job and save some $$ before starting and having some runway. If the writer is going for the narrower case of a consulting or contracting business then founder is misleading, or at least being used in a very different way than most HNers are using it.


You're right. I got divorced in 2001. It was effing heartbreaking.

Now I'm single again and will stay that way while I still financially struggle.


Some people romanticize being broke ... others romanticize raising funding. It's unfortunate that you think selling a company for $1 million isn't the starting line.

Outside of Silicon Valley, most people would not understand why you are thinking that way. Perhaps saying "Broke" is the incorrect term ... "almost broke" will light a fire under your ass.


To clarify that comment: you get into the semantics of "startup" and "founder" here a bit. But most folks starting companies or working in startups on Hacker News are in the kind of startups where even an early angel round has a starting valuation north of $1million. So, that's what I mean by the starting line.

Obviously, selling for a million dollars will work in some circumstances for some folks. But also it's worth remembering that it's not as much money as it once was. I once had a startup that for various reasons we chose to exit for right around GBP1million. It's not retiring money for someone who is (as I was) still young and has a lot of years to go. It's helpful, but not where most folks on here are aiming to be when they build a company.

I doubt most people driven to start companies need the perverse incentive of being broke to light a fire under their ass. Most founders I know are incredibly driven and motivation of that kind is seldom necessary or helpful.


Being broke is a huge distraction to most founders, having to focus on the distractions of family, sometimes a spouse and/or kids, and struggling to pay bills - none of that is a good thing for one's ability to focus on getting your startup to any kind of critical mass.

Un-fun things startups do when broke: Digging through your belongings for spare change to buy a meal while you're working on closing a deal is not fun. Closing your 401k is not fun. Trading in your car for an ancient beater is not fun. Keeping a straight face with clients while screaming inside is not fun. Staring at an empty cupboard wondering what you're going to eat is not fun. Coding on an empty stomach is not fun. Selling your furniture is not fun.

If an important deal gets delayed (which it always does), and you're living broke (AKA ramen profitable) to keep as much as possible in your business, you may have to do all the above and more to get through lean times. Far better to avoid the distraction of fighting to survive by not being broke.


I couldn't agree more in my experience (joint founder, bootstrapping a new business from personal small amount of savings).


Survivor bias mixed with anecdotal folksy wisdom.

"She scrounged what hardware she could get and succeeded" does not mean that everyone who does that will succeed. I'm sure most successful businesses buy or lease or subscribe to the hardware they need.

Being a hustler and working hard is required for success. Money, or lack of it, doesn't change that. But, having access to money, even just enough to get by day-to-day, will make a hustler that much more powerful.

Sidenote: Compare the comments here on HN to the blog comments. Almost exactly the opposite, which I find strange given the supposed overlap in audience.


FWIW, you can also find an absolute ton of examples of startups that had plenty of money, and failed spectacularly.

Having too much money is probably worse than not having enough.

I think the difference is that HN is primarily venture backed "silicon valley" startups. Mixergy is more about bootstrapped businesses.


I doubt that overfunding causes more failures than insufficient access to capital. That defies experience and common sense. I suspect you're extrapolating from a handful of high profile data points.


I disagree.

Hunger may be a driver, but too much hunger can start to be consuming and distracting. Too much hunger and it would be tempting the next time someone offers to acquihire.

Yes it's important to take a Senecan long view and prepare yourself for the hardships you'll encounter, but to purposefully create hardship isn't a wise thing.

You should earn as much as you need, as little as you can take to give your company the best chance. But you shouldn't be broke, too hungry, and as a result distracted.


I can assure you that having no money is not an asset.


I'm a founder. I'm broke. It doesn't feel like an asset to me...


Stop being a founder for a bit then and do some contracting or get a job. Being broke sucks but at least you have the skills to do something about it.


I've been doing contractor work my whole life. It sucks. That's why I started a business. I'd rather be broke and enjoy what I'm doing. I never understood the people that could work a full-time job and do a startup. My mind and emotions don't divide that way. So, I enjoy being broke...but I definitely wouldn't say it's an advantage.


Christensen (disruption guy) notes that one of several barriers to large companies leading with a disruptive technology is that they don't get excited by small wins. Disruptive technologies start small.

He suggests they spin out a little company to work on the disruption: one of the several reasons is that a little company can get excited by small wins.

As a tiny startup, with no money, you are already blessed with this. Ramen-profitability is a mythical dream; $1,000 incomprehensible riches; and a $5 sale - someone wants what you created! They'll actually pay, like, money, for it! - is a transcendental achievement.

Meanwhile, Google,Apple,Oracle,Microsoft notate their spreadsheets in millions. Less-than-a-million is a proverbial rounding-error, literally. They are incapable of growing something that starts that small. That's why they spend millions each year acquiring startups; until they eventually get eclipsed by one they didn't or couldn't buy.

Stay hungry.


If this was true there would be proof in the numbers but pretty much all indicators point to this as increasingly incorrect (unfortunately). In America there is increasingly less mobility from the "poor" to the rich and if monetary desperation was an attribute to business success in the current business climate the numbers would tell the story.

If the point of the article is to suggest that having to eat can make you work your ass off out of fear - sure Ill agree with that one but that doesn't mean your business is going to be taking off.

Its also not that hard to understand that the more your back is off the wall the more power and freedom you have to leverage to make smart decisions. I guess if you are just a lazy person desperation may help you get to work but otherwise I cant think of any successful business person who is looking to become poorer so they can get their spark back (and if that is the case, Ill be glad to help)


This is a great point.

To add to the anecdotal aspects of the article, I see VERY few successful founders whose starting point was being broke, at the point they were starting and establishing their company. I see a LOT of successful founders who have independent wealth - often through family. I see a LOT of successful founders who saved up enough money to give them the runway to start a company WITHOUT being broke.

If you need to be desperate and incapable of paying bills before you are motivated enough to make your startup a success, you MAY not be well suited to doing a startup.


This article's title is a textbook example of "The Grass is Greener" mindset.

Believe me. I've been broke before. When you are broke it's not an asset and much of your time is spent thinking about how much easier everything would be if you had money.

Alternatively once you have money, from time to time you might think about how much simpler and less stressful your life was back when you had fewer responsibilities and fewer people depending on you both personally and professionally.

This article fails to take into account the dichotomy I have just described. Perhaps in a few years the author will look back at that particular post and wonder what he was thinking.

Interestingly enough, though, the body of the post doesn't really unpack that title in any meaningful way. Selling for 1.1 million dollars is meaningless compared to what well-funded companies are able to sell for (assuming they do well in the market).


If you take a sample of successful founders, then I dare say the ones who were broke are indeed particularly ambitious, determined, impressive, etc.

This doesn't mean that being broke is an advantage. Quite the reverse: it happens because being broke is a disadvantage, so people who succeed despite broke-ness have to have been better in some other respects. (In some cases they might just have been luckier.)

I bet you'll find that professional basketball players who are short are especially fast, that professional academics who score worse on standard intelligence tests are more creative, that expensive houses that are in nasty areas are particularly large or beautiful, that successful singers with unimpressive voices are especially gifted musically, etc., etc., etc. None of this means that those features are advantages.

Sorry, but this is just stupid.


What the blog author implies is that _being scrappy_ is a founder's greatest asset. Assuming we agree with this, then does being broke always lead to being scrappy? If yes, then I guess we could say being broke is, indirectly, a founder's greatest asset. If no, then the argument falls well short of being taken seriously. No one who is broke wants to be broke. And no one who is wealthy wants to be broke.


I like the way you've put that. I certainly don't see being broke as a necessary condition of being scrappy, or driven. I don't see that being broke necessarily leads to being scrappy in ways that help a startup either.

I've seen (and been in) startups where the founders were more focused on short term income to pay their bills than long term success in the company - and it IS definitely possible for those two things to be at odds. It wasn't a recipe for success.

I can appreciate (and believe) that being broke may add some level of motivation for some people. I don't believe that motivation is going to be distraction free in most cases, and therefore I feel the argument falls well short of being taken seriously.


There is a correlation between social status, density of D2 receptors, and creativity: http://www.sciencedaily.com/releases/2010/02/100203084254.ht..., http://psychcentral.com/news/2010/05/19/mental-health-creati...

As others have said, being broke, proper, is not an asset - broke people problems are not synergistic with successful company problems. So, its basically a time drain. Being perceived as less successful than you want to be.. this could be an asset if you believe the above studies.


Might be an asset for founders who would otherwise be stuck in a comfort zone, but for most people I know the added stress would be a negative.

Besides founders generally get richer as companies get bigger, especially with the advent of secondary markets where privately held shares can be sold. If you're the kind of person that loses motivation as your comfort level increases, you're unlikely to ever build a big company.


I was broke for my first two startups, and I'm not broke for my third. Being broke was a terrible distraction. Not being broke is much better.




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