Most of us aren't really in businesses where customers find us by Googling relevant-sounding names and following one of the first 2 links on Google.
The point of my comment isn't that there are names that are better than other names. There clearly are. My point is that the difference is unlikely to be determinative of success. Again: Heroku is meaningless. There are many companies in Heroku's space with much "better" names that do not manage to outcompete Heroku.
I am now repeating myself, but because this is worth repeating: there is a long list of things that "founders" procrastinate on that won't really help their business. They include logos, designing replacement web frameworks so they don't look like they're using Bootstrap, finding the optimal company name, business cards, attending SXSW or going to meetups... the list goes on and on. Most founders would be well served to at least note that these are likely to be unproductive tasks.
That doesn't mean you can't engage in those tasks. If you love web design, vent some steam by replacing Bootstrap. Just don't con yourself into thinking you're doing something vital by doing that.
Okay, I don't think we are too far apart. We probably just disagree on how strong an impression a name can make. Similar to bad design and user experience, a product can be successful with a bad name. That doesn't mean user experience, design, or the name is not important.
The point of my comment isn't that there are names that are better than other names. There clearly are. My point is that the difference is unlikely to be determinative of success. Again: Heroku is meaningless. There are many companies in Heroku's space with much "better" names that do not manage to outcompete Heroku.
I am now repeating myself, but because this is worth repeating: there is a long list of things that "founders" procrastinate on that won't really help their business. They include logos, designing replacement web frameworks so they don't look like they're using Bootstrap, finding the optimal company name, business cards, attending SXSW or going to meetups... the list goes on and on. Most founders would be well served to at least note that these are likely to be unproductive tasks.
That doesn't mean you can't engage in those tasks. If you love web design, vent some steam by replacing Bootstrap. Just don't con yourself into thinking you're doing something vital by doing that.