This post is bad technology reporting, and terrible business reporting.
>"It does sound like the site has offers more than a lot of other Internet things these days."
Good god, this is the Atlantic. At least they could act like they're trying instead of just getting something out quickly for the pageviews.
Edit: a quick author search shows a ton of this half-assed blogging. Won't be going back to the Atlantic Wire any time soon. ( http://www.theatlanticwire.com/authors/rebecca-greenfield/ )
This post is bad technology reporting, and terrible business reporting.