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Thanks!

No, I don't really have this visceral reaction (or at least not nearly as much) to baby companies, but that is probably because none of their stuff that I've seen feels as starkly personal as this video. Maybe their stuff is 50% to 80% compelling, and thus doesn't make it into uncanny valley territory.

Also, because products more fundamentally require themes of babies / children / parenting, so discordance is limited anyway.

That's an interesting thought about the emotional exchange, I never thought of people in a company as recipients in an emotional exchange with their customers. Fascinating.




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