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At both Everlane (http://everlane.com) and Dev Bootcamp (http://devbootcamp.com) we made a conscious decision early on not to call our customers "users."

It's a surprisingly hard habit to break, but it's important. Being specific clarifies your priorities and adds a level of responsibility.

At DBC, our students are our customers, for example. Treating them like customers acknowledges that they're paying us a lot of money to change their lives. When you're saying "student" and "customer" all day it's easier to focus on what the real problems are.




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