I don't think it's a big issue. I agree with this blog post from 2004:
> We think "users" is exactly the right word. It makes the USER the important thing. The one who cares about USEability and USEfullness, two words we really like. We don't care if we make fans. We aren't even motivated to create customers. We believe that if you can do things in such a way that you help people become passionate users, the rest takes care of itself.
> We think "users" is exactly the right word. It makes the USER the important thing. The one who cares about USEability and USEfullness, two words we really like. We don't care if we make fans. We aren't even motivated to create customers. We believe that if you can do things in such a way that you help people become passionate users, the rest takes care of itself.
http://headrush.typepad.com/creating_passionate_users/2004/1...