We generally mean, or want, "participants" or "members."
I'm certain the coinage above isn't Veen's and predates 2004. Just recently, I looked for a source and could not find the canonical. I'd been working on this:
"“The only people who refer to their clients as ‘users’ are drug dealers and technologists.” ... We still refer to “visitors,” “audience,” “consumers” when what we say we want are participants. ... We distinguish “creators” from ”consumers.” It’s a disconnect. While it’s just labeling, it has a great deal of bearing on our attitude toward the community."
http://www.forbes.com/sites/smcnally/2012/10/15/guided-by-vo...
"“The only people who refer to their clients as ‘users’ are drug dealers and technologists.” ... We still refer to “visitors,” “audience,” “consumers” when what we say we want are participants. ... We distinguish “creators” from ”consumers.” It’s a disconnect. While it’s just labeling, it has a great deal of bearing on our attitude toward the community."