"Users" is a powerful word. It reflects the things that matter to those who use the tools we create: usefulness, usability, and most of all -- the simple fact that what we create is used by people to do something.
To eliminate the word "user", I have to say "the people formerly known as users but who will now be known as the people who use our app." I cannot call them "people", because our users are a specific subset of people... they are people in context that matters, deeply. The context of using something we made.
I have always agreed with those who say that if you have a problem with employees dissing users, the problem does not live in the word "users". If they don't think of users as people, fix that first. I am more concerned that the word customer puts the focus on people-who-pay vs. people-who-use.
I think the problem is precisely the opposite: not enough people think of their customers as users. For example, we tell our authors to think of their readers as users, not just readers. They're not buying our books to be exposed to our prose... They're trying to use what's in there to do something they care about.
To eliminate the word "user", I have to say "the people formerly known as users but who will now be known as the people who use our app." I cannot call them "people", because our users are a specific subset of people... they are people in context that matters, deeply. The context of using something we made.
I have always agreed with those who say that if you have a problem with employees dissing users, the problem does not live in the word "users". If they don't think of users as people, fix that first. I am more concerned that the word customer puts the focus on people-who-pay vs. people-who-use.
I think the problem is precisely the opposite: not enough people think of their customers as users. For example, we tell our authors to think of their readers as users, not just readers. They're not buying our books to be exposed to our prose... They're trying to use what's in there to do something they care about.