Color as a company still has plenty of cash in the bank, which means we’re likely to see another product from it before long.
Sounds like cluelessness on the part of the reporter: You don't have a board meeting involving the words "shut down" and then decide it was really "pivot" after the fact.
The money will first go to any bondholders/accounts-payable, then the remainder back to the investors.
I still remember when Google allegedly offered $200m for this business-less startup. I know I'm playing Monday morning QB, but to reject such offer simply demonstrates lack of economic judgement - both at the management and investor level (and a lucky strike for Google).
We tend to complain plenty about Wall Street's greed but this represents no different behaviour.
This seems backwards. If you had invested significant sweat equity and then raised $41 million then perhaps so. But in this case it's more like you took your investors hostage and live in constant fear that they will escape.
I think Google (or Facebook) would have done well with their technology and people. Color is a great feature, to paraphrase Steve Jobs. Though maybe not a $200m feature.
As troubled as Color is, it represents the future direction of location data. No longer will location data be just for its own sake- apps that answer "Where am I?" "Where are you?" "Where's lunch?" It's evolving to be something bigger. The future is integrating it into new uses, to answer questions we haven't even asked yet. For some examples, see:
News.me and Instapaper - Sync your articles to your phone as you leave your house, so that when you're underground on the train, you have all your content right there
Now - Combs instagram for clustered activity in your area, and then notifies you of what's going on (i.e. movie in the park that people are enjoying)
Dark Sky - Alerts you when it is going to rain in your precise location, based on radar
Square - Automatically logs you in as soon as you arrive at the coffee shop or wherever
> The future is integrating it into new uses, to answer questions we haven't even asked yet.
Actually, I think that's the exact wrong lesson to take from this. That's what Color did: look for something that hasn't been done before and did that. It was a solution to a problem that doesn't exist: meeting strangers. People don't want to meet strangers, unless they're looking to hook up. That's why we construct amazing home entertainment systems; so we can avoid being around strangers. Ditto for Highlight and Airtime.
The takeaway from Color is not to go searching for the next big thing, but rather solve a problem that you yourself have (warning, you are probably not a normal person so don't spend too much time solving the problem before releasing something).
> Actually, I think that's the exact wrong lesson to take from this. That's what Color did: look for something that hasn't been done before and did that. It was a solution to a problem that doesn't exist: meeting strangers
Color has never been about meeting strangers. Never.
v1 of the application allowed people who happen to be at the same place at the same time to share photos (still a great idea in my opinion, imagine concerts or random birthday parties where you hardly know anyone but everybody is taking pictures).
v2 was about live broadcasting (interesting tech but uninteresting product).
v1 To me sounds more like a way to facilitate sharing. I suppose this could lead to fostering relationships between strangers but for example I would get immense benefit from just having additional/better photos for an event that another person decided to share.
Everyone agrees it's the future, but how will the Geosocial mobile proximity app/network nut be cracked-- to launch and achieve mass appeal/usage? http://news.ycombinator.com/item?id=4665294
>> "News.me and Instapaper - Sync your articles to your phone as you leave your house, so that when you're underground on the train, you have all your content right there"
That's not really a feature, it's more of a hack. The only reason Instapaper does this (not sure about News.me but I assume it's the same) is to get around background downloading restrictions on iOS. It's the only was to activate the app and download articles in the background. I'm sure they would much prefer to just check the server every 5 minutes and download new articles without the user having to set their location.
> (News.me and Instapaper - Sync your articles to your phone as you leave your house, so that when you're underground on the train, you have all your content right there
How is that location data? The sync operation is the same whether you're at home or at work.
...no it doesn't. Instapaper, AFAIK, syncs as soon as you open the app. It can't wait sync based on your relative movement from home (or the office) because it doesn't know when you will actually leave wifi/network range.
> Instapaper, AFAIK, syncs as soon as you open the app.
That's true, but there's also a feature in Instapaper (et al.) that will allow you to set up a geofence, and when you leave the geofence, it will launch itself in the background and sync.
It's useful for users who like to read Instapaper on a subway where there's no cell reception- you can set it to sync when you leave your office or house, and it will have downloaded everything by the time you get underground. It's just an automatic convenience so you don't have to remember to sync it manually.
Even though I don't ride a subway I find it useful, sometimes I'll get to a restaurant for lunch and there will be poor cell reception, but I can still read stuff I've just added to Instapaper.
It's also kind of a hack to allow periodic background syncing, because iOS doesn't allow apps to launch periodically to update themselves, but it DOES allow apps to launch when a geofence boundary is crossed.
Color was coming out right as I was starting my first company. I was just becoming aware of Valley culture, and I found the Color story really, really confusing. As other things have started to click and I've moved from "not knowing anything" to "being consulted professionally on these matters" the whole story of Color remains pretty confusing to me.
I don't mean to use hindsight to say I knew they were going to fail, just that I'm just as confused as to how this happens as I was the first day I got interested in startups.
This represents a rare (AFAICR) failure for Sequoia. I don't mean to be the naysayer but even at the time, for me, Color had disaster written all over it. All flash, no substance.
I wonder how much of that $40+ million is left and will be returned to investors. Anyone know how many employees Color has (had?)?
It's been said that the military is always busy planning for yesterday's war. The lessons of the past often don't reflect the change in circumstances. I think the tech sector suffers from a version of this, particularly for VCs. Facebook is big. Instagram sold big. Lots of people are chasing social. But IMHO social is largely yesterday's war.
Take one of my current bugbears: social search. Many view it as the Next Big Thing. Social is seen as a key future driver to recommendations and the like. IMHO this is completely overhyped. This is something that's been much-discussed already but a month or two ago I had an interesting conversation that I think shed some light on the problem.
Let's say Alice is friends with Bob. Bob likes a particular movie. We as programmers and entrepreneurs see an opportunity to use technology to solve a "problem" here: namely, how to allow Bob to express that information in such a way as to expose it to Alice, who it is argued, may well be interested in that.
The problem here is that the view of the "problem" here is backwards. We see social interactions as an inefficient way of disseminating information but in most cases in the real world, it's the opposite: that movie recommendation is simply a way of enabling and facilitating a social interaction. In other words, the movie recommendation is a means to an end not an end in and of itself. Too many social startups (IMHO) view the social interactions as a means to an end when in fact it is the end.
Anyway, my condolences in particular to the employees of Color, who I have no doubt worked hard over the last year or so. Luckily we're in a market where you should easily be able to move on to bigger and better things.
Hindsight is 20/20, it's easy to criticize now, but look at it from the investors' perspective:
- A CEO who not only sold his latest startup to Apple but who built about eight companies in the past twelve years, three that he sold and three that went public.
- A co founder team made from engineers that came from Google and Apple
... and you have a very solid foundation for a startup with much higher success odds than any other.
It's not just hindsight; a lot of people, commentators here and elsewhere, were bemused by the entire Color story. A ridiculous amount of money for a product that didn't exist, had no market, likely had niche interest at best, and had no clear business strategy.
It did have disaster written all of it, and a lot of people called them on it at the time.
Let's not forget: the product itself was hideously creepy. It was intended to be a Trojan horse designed to harvest semi-private data from previously inaccessible spaces / transactions / situations, etc, but the design made those intentions a bit to clear - at least to a critical mass of people who were actually paying close attention (not surprising giving the $ involved).
Hindsight is 20/20, but I think a lot of people looked at Color with very skeptical eyes. It seemed like a really strange concept (to me, at least, and I'm sure others) at the time that garnered a great deal of attention out of nowhere (not to mention an enviable amount of cash). I think some people wanted to believe it would be the next big "social thing", and they looked at the folks behind it and thought "Well, there's no way people wont eat this up!".
I mean, they made headlines by blowing a ridiculous amount of cash on a domain name. Why weren't they making headlines with how solid of a concept they had?
Why were we talking about their valuation, and how seemingly overblown it was, instead of how revolutionary their product was going to be, and how it was going to change / disrupt / whatever some existing market or industry?
Having an amazing set of people at the helm of a ship that no one seems interested in boarding doesn't do you much good.
I suspect that the investors thought the worst case scenario was an aqui-hire of a highly-credentialed team, at a value close to the cash invested. And likely with enough preferences to return the entire acquisition to the investors.
While this was an erroneous assumption, I can see how this may have contributed to a perception of lower risk to the investors.
What they seemed to ignore was that stuffing a very early consumer startup with a ton of cash and a lot of hype to live up to might have contributed to the failure. Instead of giving them resources to figure out the space, investors contributed rope with which the company could hang itself.
I and everyone I know have been ripping on Color since the day they raised all that money. Maybe we all got lucky on one prediction, but for whatever reason, we were right. Hindsight or not.
You didn't get lucky, your prediction was easy. About 5% (at most) startups succeed, so saying that one is going to fail is not exactly making a risky prediction.
You're right; that was probably the investor perspective, plus a slick sales job with a handwavey Big Idea (local! mobile! social!) and some hockey-stick curves. Pattern-matching and all that. But it's a little depressing that people will hand over $40m for that.
The core hypotheses could have been tested for far less. Indeed, the co-founders had enough dough that they could have tested them without VC involvement at all. There was no need to take investor money until they needed to scale.
Seems like a classic example of the Silicon Valley hype cycle, and the sort of idiocy that was a big feature in Bubble 1.0. "Internet! Shopping! Groceries! Can't miss!" And then we got WebVan. But I suppose Color should get some credit; they only blew tens of millions of dollars, not the $1 billion WebVan pissed away.
IMHO that's somewhat dismissive. I, for one, was pessimistic on the outcome of Color ever since I heard of it and I don't think I was alone and I"m sure I'm not particularly prophetic.
While your list of things are all good things to have (from an investor's point of view), at some point it doesn't add up and it just smells bad. Startups that make a big splash with little substance getting lots of attention at SXSW, lots of press on TC, etc tend to burn out rapidly.
Compare this to the likes of SpaceX (which, at this point, may well be one of the most important companies of the 21st century), Square (massive potential), Pinterest (despite the buzz dying down here I still think this one may well have legs), Instagram (which had a massive userbase), etc.
The things you listed come largely down to social proof. I get that they're important and why investors don't focus too much on the idea, given the likelihood of a pivot, but that doesn't mean you can look solely at social proof.
EDIT: to clarify, SXSW was an example of startups making a big splash, not specifically Color.
Color was a completely reasonable investment, great team, ceo, vision. The failure wasn't the fact that they invested, its the check size. The guys at Sequoia should have said, great - love the idea, here's a $1M seed, make it happen. Produce a product we'll follow on with $5M, show traction, then you get the big round to scale.
A big round up front has the appeal to avoid the need to waste a product ceo's time of fundraising round after round. I think the big learning from the color investment is that a big round sets expectations unreasonably high. The press made a field day out of it as a sign of a bubble. The hindsight learning is big upfront rounds don't make sense, iterative investment that maps to the iterative learning of the company makes the most sense.
> I don't mean to be the naysayer but even at the time, for me, Color had disaster written all over it.
I agree with you. I never knew what the investors saw in Color. But that's missing the point, really. Betting against companies is a sure thing - to a decent approximation, none of them achieve the kind of success that a VC is looking for.
Same here. Maybe they should have been making something people would use instead of playing around with their ball pit and foosball table in their downtown Palo Alto office.
I think Color shows one of the problems faced when people think about location and geo-locking of data. Color (V1 - no idea about V2) didn't bring people together or let distant people experience something that was happening to their friends, it created a pool of photos at a geo-locked location among friends with you and strangers.
Facebook works because it brings people together. Color only worked in places where dense numbers were expected. Targeting things that only work in a urban setting seems to be leaving out a lot of people including friends who just aren't there.
Facebook, and instagram, worked because they fed into the "braggart" mentality that has seized social media.
By allowing users to post doctored photos to their friends, you've tapped into their motivation to have better social standing in their "tribe". Few people care what complete strangers think about them.
I LOVED the first Color, if it had gotten any adoption I think it would have been awesome. Unfortunately (or perhaps fortunately) that's not how the world works, and it forces us to think beyond "hey wouldn't it be cool if everyone did THIS"
Given the amount of funding it required to get that many users, and the lack of a clear business model, I think that their active user count is about as relative as where they leased their copier from.
> If motivation and investment capital are negatively correlated
At early stages, yes.
PG has it right, small investment enough to keep motivation high = food. Deliver and get another round = toys. Grow your user base and get another valuation = perks. Then you are ready to sit on the big table, with your balls, your morale and your thick skin.
If you give it all at once in the beginning, you lose motivation, morale, and your balls too.
Early money is the machete that will castrate you and turn you into a digital eunuch.
A source within the company tells us that the company’s shareholders and board last week voted to shut the company down.
Become, by the end of the article:
Color as a company still has plenty of cash in the bank, which means we’re likely to see another product from it before long.
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