I think you need the re-examine the term "all in".
All In implies something like IBM with System/360. Spending more than annual revenue (5,000,000,000? in 1960's - I can't find a great source for the actual number)on a product line that still drives significant profit 40 years later... That's all-in. Buying IFTTT so people can post tweets to Twitter and App.net? Not quite in the same league.
All In implies something like IBM with System/360. Spending more than annual revenue (5,000,000,000? in 1960's - I can't find a great source for the actual number)on a product line that still drives significant profit 40 years later... That's all-in. Buying IFTTT so people can post tweets to Twitter and App.net? Not quite in the same league.