Thanks for the long and thoughtful comment. I'll try to answer all of your questions point by point.
Regarding the 1.3 billion visitors: we define this as the sum of all the unique visitors to each experiment that have been run through Optimizely. We purposely avoided calling them 1.3 billion "unique" visitors because some people will be bucketed into multiple experiments and across multiple customers. We purposely do NOT include people who were not bucketed as part of the experiment/control groups. If we did, this number would likely be much higher since many of our customers use our traffic allocation feature that let's them only sample a small fraction of their traffic to include in the experiment: http://support.optimizely.com/customer/portal/articles/58196...
I wholeheartedly agree with your point that many of the players who started after 2008 have far superior implementations due to the advancements in browser technologies which T&T failed to capitalize. We certainly stand on the shoulders of giants. We would not exist as a company without jQuery, Akamai, Google App Engine, and Amazon Web Services. Not to mention the fact that browsers are much faster and can execute JavaScript in real-time to manipulate the DOM before the page is rendered in the browser and shown to the user.
As for revenue numbers: one of the advantages we have as a startup is that we are not required to publicly tell the world how big we are. If Omniture knew how big we were they might actually allocate resources to try to improve their products.
You are right that many of our 2,800+ customers pay us far more than our highest listed price of $399.
As for top customers in the categories you mentioned we are thrilled to have Disney, Starbucks, Salesforce, Crate&Barrel, GoDaddy, Footlocker, Electronic Arts, CareerBuilder, and more. It's refreshing to see companies that are traditionally "sold to" using a enterprise sales approach who are eager to embrace the shift to more nimble products that "just work." Old school sales tactics are falling on deaf ears as companies shift toward purchasing more like consumers. The vast majority of our customers come to us through word-of-mouth. We are riding the wave of the consumerization of enterprise.
> As for revenue numbers: one of the advantages we
> have as a startup is that we are not required to
> publicly tell the world how big we are. If Omniture
> knew how big we were they might actually allocate
> resources to try to improve their products.
I'd hazard a guess that their implementation is optimized for revenue, meaning that any changes for the better are going to decrease their revenue. That will stop them making the changes they need to be able to compete with you.
Regarding the 1.3 billion visitors: we define this as the sum of all the unique visitors to each experiment that have been run through Optimizely. We purposely avoided calling them 1.3 billion "unique" visitors because some people will be bucketed into multiple experiments and across multiple customers. We purposely do NOT include people who were not bucketed as part of the experiment/control groups. If we did, this number would likely be much higher since many of our customers use our traffic allocation feature that let's them only sample a small fraction of their traffic to include in the experiment: http://support.optimizely.com/customer/portal/articles/58196...
I wholeheartedly agree with your point that many of the players who started after 2008 have far superior implementations due to the advancements in browser technologies which T&T failed to capitalize. We certainly stand on the shoulders of giants. We would not exist as a company without jQuery, Akamai, Google App Engine, and Amazon Web Services. Not to mention the fact that browsers are much faster and can execute JavaScript in real-time to manipulate the DOM before the page is rendered in the browser and shown to the user.
As for revenue numbers: one of the advantages we have as a startup is that we are not required to publicly tell the world how big we are. If Omniture knew how big we were they might actually allocate resources to try to improve their products.
You are right that many of our 2,800+ customers pay us far more than our highest listed price of $399.
As for top customers in the categories you mentioned we are thrilled to have Disney, Starbucks, Salesforce, Crate&Barrel, GoDaddy, Footlocker, Electronic Arts, CareerBuilder, and more. It's refreshing to see companies that are traditionally "sold to" using a enterprise sales approach who are eager to embrace the shift to more nimble products that "just work." Old school sales tactics are falling on deaf ears as companies shift toward purchasing more like consumers. The vast majority of our customers come to us through word-of-mouth. We are riding the wave of the consumerization of enterprise.