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Ugh. I'm so sick of this quote it's guaranteed to get you ignored permanently.



Yep, statistically speaking "First they ignore you, then you die" is the correct version and describes App Store outside of top 50 apps.


Spot on. Probably the most accurate version would be:

"First, your competitors / enemies / adversaries ignore you. If everyone else also ignores you, then you die. If others pay attention to you, then your adversaries laugh at you. If your followers still take you seriously, then you keep living. That makes your adversaries mad, so they fight you. If you can withstand the legal and physical challenges of being fought by someone with deeper pockets or more weapons, then you keep living. If you still have the resources and support to continue, then you win. A sure victory with the peril of a thousand deaths."


The quote is still meaningful in the context of social movements, but I agree that using it in the context of market competition is pretty tacky.


Even in the context of social movements it's rather meaningless when used as a form of argument for something.


Seriously. I still can't figure why anyone would believe that being ignored was proof you were on track to winning, but folks try to make the argument all the time.


The expression is not meant as proof that you're on the track to winning, it's meant to encourage you if you're currently being ignored.

Sure, being ignored is part of the losing process but it's also part of the winning process. Don't get discouraged just because you're being ignored.


I agree that Gandhi didn't mean that it as proof, but many, many people on the internet use it to mean precisely that.


Yup, something alone the lines of, "YOU SEE THAT!? SEE HOW THEY ARE IGNORING US!?! THAT PROVES WE WILL CRUSH THEM!"


Upvoted. I hear this sentiment quite a lot.


I've heard that this quote doesn't come from Gandhi. See for example http://www.dailywritingtips.com/16-misquoted-quotations/




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