In theory this sounds interesting, but it runs up against a fundamental difference between startups and more mature organizations. Startups embrace failure and accept change; mature organizations reject failure and fight change. Therefore to give power to the consumer in this manner is simply not feasible for a major brand that is invested in its existing research and development programs. Outside of the one off marketing stunt, this mode of commerce will only exist in the fringes and by smaller, independent creators geared towards bespoke development.
