This Oatmeal guy is a genius when it comes to internet psychology and going viral. He has also figured out how to translate his talent directly into dollars. I'm very, very impressed.
The way he balances crass humor with sonewhat profoubd psychological insights, viral self-promotion with altruism (cancer donation, rallying against SOPA and this) is quite impressive. I don't know of another individual quite as deft.
The goal of the campaign was to purchase the Wardenclyffe property and prevent its demolition. It's a fundamental step on the road of creating the museum.