>"Your declarative statements unencumbered by any research are fascinating"
Worked for a social gaming company, investigated this exact problem ("How many of our DAUs are multiple accounts?"). For our game, which had mechanics that encouraged player-to-player commerce, the number of these fake accounts was huge: around 40% on DAUs of ~150k. It was clear to me and my co-workers that this was a big issue, everywhere. But everyone in the space benefits from saying "1 BILLION USERS!" when you are selling ad reach. Except for those actually buying ads. Oops.
Moved on to different things, shorted ZNGA in April after the OMGPOP acquisition, having been privy to this scheme. Have made a decent return, covering at ~$5, but missed the last two big drops. I'm not particularly concerned what you choose to believe, because my view has worked out pretty well for me.
Worked for a social gaming company, investigated this exact problem ("How many of our DAUs are multiple accounts?"). For our game, which had mechanics that encouraged player-to-player commerce, the number of these fake accounts was huge: around 40% on DAUs of ~150k. It was clear to me and my co-workers that this was a big issue, everywhere. But everyone in the space benefits from saying "1 BILLION USERS!" when you are selling ad reach. Except for those actually buying ads. Oops.
Moved on to different things, shorted ZNGA in April after the OMGPOP acquisition, having been privy to this scheme. Have made a decent return, covering at ~$5, but missed the last two big drops. I'm not particularly concerned what you choose to believe, because my view has worked out pretty well for me.