Really simple and effective example, thank you for sharing!
I wonder how much of it has to do with the objective "quality" of the design versus the effect on the audience's psychology of connecting "real life" (vacation rentals) to an app that lives in your phone.
I'm sure that's a huge part of it. Aspirational vs. functional. Since the app was designed to be in large part aspirational, the new artwork actually matches our intent better than the orange monstrosity.
I wonder how much of it has to do with the objective "quality" of the design versus the effect on the audience's psychology of connecting "real life" (vacation rentals) to an app that lives in your phone.
I'd love to see further experimentation with:
1. Lower quality "real life" asset designs.
2. Higher quality abstract designs.