Actually the Yelp move is very, very smart but a little premature.
Yelp is building relationships around the world with the key "business listings" companies in each country. For example in Australia they have a relationship with Yellow Pages. The problem is that Yelp isn't in every country but they will be now that they are flush with cash.
So Apple can leverage the work they are doing rather than duplicate efforts.
Yelp is building relationships around the world with the key "business listings" companies in each country. For example in Australia they have a relationship with Yellow Pages. The problem is that Yelp isn't in every country but they will be now that they are flush with cash.
So Apple can leverage the work they are doing rather than duplicate efforts.