It actually might be underpriced, to be totally honest, but not that underpriced I don't think.
To justify prices in the > $2k region I think I would need to add some sort of interactive component (webinar or what have you), and I have no time on the schedule for that in the next couple of months, so I went with something which was totally self-guided for my first try. I might revisit that eventually, if there's lots of demand for it and if it makes sense for the business.
You are right -- typically courses in the $X k range need some interactive component -- but it needn't be a webinar.
You want 2k+? -- offer to edit 3 emails -- you probably wouldn't get enough takers to take too much time. Also, it price anchors the $249 and you can do it like Kickstarter and limit the # of sales of bonuses like this.
For $10k or more, write a first draft of emails and look over the final draft after they edit.
I agree. I wasn't expecting it to be within my price range (though I'm glad that it is).
Buying is a trivial decision at $300. We sell a $350 product, with high margins. A single sale and this course pays for itself. (2-3, if you include my time spent watching and implementing it)
edit: turns out I didn't even notice the price. It's actually $250. I was prepared to pay anything up to $400 without thinking about it or discussing reimbursement with my company.
But if that price was $2,500 I am sure there'd be a discussion with finance and budgets become involved. In person 5 hour courses don't cost that never mind web videos. Quite frankly, he wouldn't sell many at $2,500 - not sure if it's a 90% drop in sales but it could be.
To justify prices in the > $2k region I think I would need to add some sort of interactive component (webinar or what have you), and I have no time on the schedule for that in the next couple of months, so I went with something which was totally self-guided for my first try. I might revisit that eventually, if there's lots of demand for it and if it makes sense for the business.