I wanted to get other hn'ers thoughts on this. As someone who's done technology support for 15 years, I would be offended and insulted if someone tried to change my job into a game.
Actually, reading this blog post http://blog.freshdesk.com/the-freshdesk-story-how-a-simple-c... it sounds like they kind of know what they are doing. There's a huge need for non-crappy helpdesk software. I wonder if the gamification was a last minute addon?