Throw in one pair of sheets for free. Most people have more than one, but by giv...

zacharycohn on Sept 15, 2012 | parent | context | favorite | on: We Need a Warby Parker for Mattresses

Throw in one pair of sheets for free. Most people have more than one, but by giving away one pair you can avoid the initial friction, then if the mattress company ALSO sells sheets you can play both sides. Create demand for a product you supply.