I love Outlier, my first two pairs of their pants are almost clapped out with at least 5000 miles apeice in them, and I recently got another two pairs.
Surface Clothing is closest to being Outlier at a lower price point.
You're right that there's noone else in direct competition, but they do have siblings in converging verticals. You should definitely look at Rapha, nau, and Bonobos, each of which overlaps in a different way. You should also look for RRL shirts in boutique fashion stores, they've got some insanely great merino button-up shirts (they're never listed online).
Surface Clothing is closest to being Outlier at a lower price point.
You're right that there's noone else in direct competition, but they do have siblings in converging verticals. You should definitely look at Rapha, nau, and Bonobos, each of which overlaps in a different way. You should also look for RRL shirts in boutique fashion stores, they've got some insanely great merino button-up shirts (they're never listed online).