I'm a bit suspicious, too. Googling the name of the board turns up maybe 10 results all in the same domain. Immediately following are things not related to the Cubieboard. I'm probably gonna sit this one out for now.
EDIT: Using some different terms brings up a ton of articles about the board from popular sources, yet they're all new within the past few days. I dunno, it might actually be real, but it me a bit uncomfortable, but that may just be me.
This is typical of the technology-journalist-circle-jerk you see when a new product is announced but nobody has hands on yet. No news older than a few days old. Same photos over and over again.
EDIT: Using some different terms brings up a ton of articles about the board from popular sources, yet they're all new within the past few days. I dunno, it might actually be real, but it me a bit uncomfortable, but that may just be me.