Direct benefit of drastically increasing pricing to best fit offering to profit curve: ability to hire skilled labor to accelerate delivery of offering to customers.
Without going to full automation I guess there are basically two process options here:
1) Add more tailors that work with the suit from start to finish, thus duplicating the work of the lone tailer Mr. Peter Frew in the article.
2) Split the process of Mr. Frew's work among different tailors.
One other company mentioned in the article, Greenfield, is implementing option 2): ". . . there are huge efficiency gains when one complex process is broken down into constituent parts and each worker specializes in one thing. At Greenfield, one worker sews pockets all day long, and another focuses entirely on joining front and back jacket pieces."
According to the article their suits sells for $2000.
Without testing it out it is hard to say if process option 1) will necessarily be seen as more valuable than process option 2) from the customers perspective. It is also hard to say if Greenfield's suits are of lower quality compared to those of Mr. Frew.
At the end of day the story the tailor(s) can create about their workmanship are as important as the prices and processes they put into action. Price is just one element in the marketing mix and can't been seen as separate from the rest, http://en.wikipedia.org/wiki/Marketing_mix
