I believe that is was from you I learned about a book, "The Strategy and Tactics of Pricing", which I think everyone in this thread should read.
Why speculate about how to set a price when you can apply some structured, thoughtful analysis to the problem?
It turns out that pricing is at once a slightly mysterious art and yet can be grasped in a few hundred pages. And that almost nothing else has as much leverage over profitability.
The book was actually overkill for the reason I bought it (settling on prices for a SaaS project); but I've started recommending it to every small business owner I know. It's that good.
Why speculate about how to set a price when you can apply some structured, thoughtful analysis to the problem?
It turns out that pricing is at once a slightly mysterious art and yet can be grasped in a few hundred pages. And that almost nothing else has as much leverage over profitability.
The book was actually overkill for the reason I bought it (settling on prices for a SaaS project); but I've started recommending it to every small business owner I know. It's that good.