The whole point of paying twice as much is that you spend a fraction of the time defining product specs, and don't have to wait.
If so many pass up a 50% discount to get immediate satisfaction, they aren't likely to change their preference for waiting once the product they already didn't buy becomes dramatically more expensive.
The whole point of paying twice as much is that you spend a fraction of the time defining product specs, and don't have to wait.
Raising the price stops you competing in the whole "I need a new suit" market. Now you are in the custom luxury good market, and there the time to buy isn't an inconvenience, it is a feature.
The whole pay-to-pick-my-Ferrari-up-in-Maranello takes a lot longer than the normal Ferrari ordering process (and is hugely inconvenient) and yet still is used by a reasonable number of orders.
You don't buy a Ferrari for transport, nor do you buy a luxury suit to cover your nakedness.
If people can sell $500,000 watches[1], then a $20,000 suit seems reasonable, especially when it comes with custom consultations etc..
The whole point of paying twice as much is that you spend a fraction of the time defining product specs, and don't have to wait.
If so many pass up a 50% discount to get immediate satisfaction, they aren't likely to change their preference for waiting once the product they already didn't buy becomes dramatically more expensive.