Seriously? Another (virtual) token-based 2FA solution? What is your competitive advantage against Duo, Authentify, Entrust, and the thousand other SMS or virtual token 2FA solutions out there?
We make it really easy for anyone to use 2FA. The reason 2FA is not popular is not because there aren't enough solutions out there, it's because all of them are basically really hard to use. Specially those that claim to be easy, they are the opposite.
A valid goal, but I think you're misunderstanding your market: in your words, people don't use 2FA because it's hard to use -- not hard to implement. Organizations who have IT teams are fully capable of implementing reasonable APIs like what Duo or Google offers. But you'll realize that enterprises don't even care about the architecture, because they'll be paying you to implement it anyway.
No, the reason nobody (in and only in the US) uses 2FA (because nearly every other country in the world uses it widely) is because it's a pain to use for the end user. No enterprise is going to invest their time and energy into a solution unless they're either required to by regulations or is truly better, easier, more secure, or whatever than competing solutions to make it a compelling sale.
If this were a hobby project then I'd be cheering you on -- why not make a token 2FA with a slightly better API? But as a YC-funded company whose likely avenue of success will be through the enterprise market, you NEED to develop a product that is better, faster, easier, more secure, etc than your (rather formidable) competition.
