The difficulty really was that it was Roberts personal Blog and not a german Techcrunch. And I think the publicity of the sale actually hurt the price, since it was a personal blog and will be very difficult to maintain.
If the sale had happened non public a lot of SEO people would have tried to buy it but press attention is not really something they want.
I think he should have invited more authors to the blog in the months before the sale to make the blog less personal and more like Techcrunch. But that's not his style.
I think he should have invited more authors to the blog in the months before the sale to make the blog less personal and more like Techcrunch. But that's not his style.