What are your thoughts on trimming down the price options even further, e.g. one plan around $200/month, plus a "need more? we do custom plans, call us!" option?
Oh, and thanks for writing this, there's some really useful information here.
The notion of keeping customers from having to make multiple decisions at once appeals to me, but you hugely gain by ability to price discriminate against customers who are less sensitive. There's a reason almost everyone you can think of has more than one price for their offering.
Can I give you a suggestion that's halfway there? There's no reason that your /pricing page has to be the only channel anywhere for getting signups. You might have a particular recommendation specific to a particular audience and give that particular audience just a single option. For example, when I write drip marketing campaigns, I often pitch the #3 out of 4 plan semi-exclusively, and send folks to pages which plug it and only it. (If you want to hear more about drip marketing get on my email list. August will be a fun month for you. If you don't want to hear about email marketing optimization my email list is a very bad place to be for the next couple of weeks.)
Thanks, that's really good advice. I'm planning on launching a new product at some point next month, and am preparing the initial pricing plans now. I hadn't thought of offering custom pages for specific audiences like that - I'm already on your list, and looking forward to seeing what turns up :)
Oh, and thanks for writing this, there's some really useful information here.