so much importance is placed on metrics like "# of active accounts".
Also known as asshole metrics (which are, are at most, 40% true). They only exist to manipulate you into thinking the company is more important than reality. Most companies will tell you "total registered users" but few will give "active users." If they do give you active users, then they'll count "active" as something silly like "we saw their cookie during the month" meaning they were just delivered some external asset passively.
Stop lying and make something valuable (except lies can keep companies in business much longer than most people realize).
Also known as asshole metrics (which are, are at most, 40% true). They only exist to manipulate you into thinking the company is more important than reality. Most companies will tell you "total registered users" but few will give "active users." If they do give you active users, then they'll count "active" as something silly like "we saw their cookie during the month" meaning they were just delivered some external asset passively.
Stop lying and make something valuable (except lies can keep companies in business much longer than most people realize).