Oh, absolutely! I have no doubts that Facebook will always be a step behind the bots, and I don't think anyone feels or even expects otherwise. That's just part of the social networking climate right now, and all major (and even many minor) social networking sites have to deal with it. However, in many cases that were pointed out in both the article and the comments here, these people weren't having their pages liked and ads clicked through by advanced bots, but instead by obviously shill accounts. Now of course there is always the option that these are legitimate accounts with weird use patterns, but regardless there are methods of doing at least a significant sweep and remove some of the more obvious bots or at least offering them a chance of legitimacy confirmation (even something similar to CAPTCHAs for non-standard account usage that messes with advertisers campaigns).
Like I said, I absolutely believe there will be bots that are incredibly sophisticated that might be difficult to detect, but I still think more could be done to stop the less sophisticated ones.
Like I said, I absolutely believe there will be bots that are incredibly sophisticated that might be difficult to detect, but I still think more could be done to stop the less sophisticated ones.