Yep. I worked on a SaaS for one particular retail industry, and I would bet you anything they see more traffic when biweekly paydays and the calendar line up in certain ways. Either a couple days before (window shopping) or a few days after, once other bills are paid.
That extra half paycheck when a month has 5 Mondays or Fridays in it...
That extra half paycheck when a month has 5 Mondays or Fridays in it...