On: Google buys Wildfire

[tocomment]

Is there a tldr of what they actually do? I couldn't make heads or tails of it from their website.

[foobunny → tocomment]

Social media marketing for medium-sized to enterprise businesses. Ex. Software subscription that a company like Pepsi would use to manage the social properties/promotions for all their beverages.

[rwhitman → tocomment]

They have utilities to run marketing campaigns (sweepstakes, like campaigns, ads etc) on primarily Facebook but also other social media.