The bottom-line is that you have to entertain online. No entertainment, no visitors. And people aren't entertained when they see a big wall o' text.
I wouldn't even say that. Blogs are blogs. They are a certain medium with certain styles & certain breakable 'rules.' Evolution & survivor bias ensure that most blog posts read are the types of blog posts that are appealing to the the people reading them. I see no problem with that. Same goes for novels, biographies, essays, magazine articles or pretty much any category of writing. Nothing wrong with that. A blog within the framework of the style is definitely a useful one to have out there.
I wouldn't even say that. Blogs are blogs. They are a certain medium with certain styles & certain breakable 'rules.' Evolution & survivor bias ensure that most blog posts read are the types of blog posts that are appealing to the the people reading them. I see no problem with that. Same goes for novels, biographies, essays, magazine articles or pretty much any category of writing. Nothing wrong with that. A blog within the framework of the style is definitely a useful one to have out there.