Out of curiosity, I just went back to a campaign I ran last year with Facebook to see if I was affected. I spent $2k on CPC advertisements with a filter targeting people related to phones, Cydia, Apple, etc.; the result was that I caught enough people that some smaller blogs reported on my ads.
So, this campaign lasted one day, just over a year ago, on July 22nd. During this time, Facebook claims I got 5229 clicks. According to Google Analytics (which will only log users whom have JavaScript working and enabled), I got 5057 hits to that landing page.
Finally, working from logs, I have managed to find 5643 total requests for the URL. If I filter for those that explicitly sent a referer from facebook.com/ajax, I see 4644; of course, many people have browsers that do not send referers due to various reasons.
Therefore, I feel safe concluding that, for my website, a year ago, I was not having "80% of ad clicks from bots". I present this evidence in order to help people attempting to understand this issue to provide the possible clue that this is either "user-specific" or "changed in the last year".
http://www.givememind.com/saurik-advertises-cydia-tweak-on-f...
So, this campaign lasted one day, just over a year ago, on July 22nd. During this time, Facebook claims I got 5229 clicks. According to Google Analytics (which will only log users whom have JavaScript working and enabled), I got 5057 hits to that landing page.
Finally, working from logs, I have managed to find 5643 total requests for the URL. If I filter for those that explicitly sent a referer from facebook.com/ajax, I see 4644; of course, many people have browsers that do not send referers due to various reasons.
Therefore, I feel safe concluding that, for my website, a year ago, I was not having "80% of ad clicks from bots". I present this evidence in order to help people attempting to understand this issue to provide the possible clue that this is either "user-specific" or "changed in the last year".