For commercial online enterprises, "raising awareness" is a euphemism for "getting signups."
Although I think Alex is, at heart, genuinely interested in helping the environment (he has a PhD in environmental science and is an environmental fellow at Harvard, after all). The fact that he has found a way to monetize his interest and help the environment at the same time is great. And it appears to be very profitable as well.
Although I think Alex is, at heart, genuinely interested in helping the environment (he has a PhD in environmental science and is an environmental fellow at Harvard, after all). The fact that he has found a way to monetize his interest and help the environment at the same time is great. And it appears to be very profitable as well.