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> iPhone 16e has the best battery life ever on a 6.1-inch iPhone





Yes I know, that's why it's misleading and not wrong.

What should they have said to make it non-misleading?

"It has more battery life than the iPhone 16 but less than the iPhone 16 Pro."

Bigger phones have bigger batteries, making it not a like for like comparison.

You can argue my comparison is not like-for-like enough, I'm simply arguing the comparison they chose is misleading.

This is a word salad.

no it isn't. also im not trying to make it punchy, im trying to clarify my point.

> im not trying to make it punchy, im trying to clarify my point

Your phrasing requires prior knowledge of the iPhone 16 and iPhone 16 Pro. It's also defining an interval without giving context to whether that interval is meaningful, where on the interval the 16e exists, and if any of the preceding are meaningful. The increased precision comes at the cost of conciseness and clarity.

Apple's, on the other hand, tells me that this is the best battery life an iPhone has had in this form factor. No unnecessary priors being pulled; I just need to know if I like a 6.1" screen.


I'm arguing that the 6.1" screen and 6.3" screen both represent the same form factor since they occupy the same slot in the iPhone product matrix.

That isn't misleading at all.

Of course it is, it makes you think they're talking about the non-Max size class iPhones when in fact they're splitting hairs about a 5mm difference in screen size to make it sound more impressive.



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