Yes. The season is so long it gets boring tbh. I never watch the season to begin with only the playoffs but a big reason is there’s so many games it’s not really interesting to watch that many games. But if it was half as long and half as many games in the season I probably would watch every one.
How much of the NBA economy is predicated on those regular season ticket and arena sales? And despite viewership dropping off, it isn't zero so the ad money lost is still a thing too isn't it, unless they charge more?